Director of Marketing
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Key skills for this role
About the Role
Delano Dubai is seeking a Director of Marketing to lead the hotel's overall marketing strategy, ensuring every guest touchpoint reflects the Delano brand. The role requires a commercially minded leader with deep luxury hospitality experience and a strong network in media, fashion, and culture.
Key Skills for This Role
Responsibilities
- Champion and protect the Delano brand across every channel and guest touchpoint
- Lead development of annual marketing strategy aligned with business objectives
- Ensure consistency in visual identity, storytelling, and tone of voice
- Develop and execute integrated marketing campaigns supporting rooms, restaurants, bars, spa, and events
- Drive awareness, market share, guest acquisition, and revenue
- Oversee all digital marketing activities including website, CRM, email marketing, SEO/SEM, and paid media
- Lead content strategy across owned and earned channels
- Lead the hotel's PR strategy alongside appointed agencies
- Develop strategic partnerships with luxury, fashion, design, wellness, and cultural brands
- Manage annual marketing budget and ROI, analyze campaign performance
- Inspire and develop a high performing marketing team
Requirements
- Bachelor’s degree in Marketing, Communications, Business or related field
- 8 10 years’ progressive marketing leadership experience within luxury hospitality or premium lifestyle brands
- Proven track record leading marketing for a luxury hotel or internationally recognised lifestyle brand
- UAE or GCC experience preferred; pre opening experience highly advantageous
- Strong commercial and strategic mindset
- Deep expertise in luxury brand positioning, storytelling, and creative direction
- Strong understanding of digital marketing, CRM, and performance marketing
- Excellent stakeholder management, communication, and influencing skills
- Strong analytical and financial acumen
- Established network across luxury media, fashion, influencers, and lifestyle partners
- Demonstrated experience in leading teams and developing talent
Full Job Posting
Company Description
- Delano Dubai is part of Ennismore, bringing the iconic Delano brand to the UAE for the first time.
- Located on Bluewaters Island, the resort offers luxury rooms, culinary experiences, a pool, and a wellness studio.
Job Description
- As Director of Marketing, you will lead the hotel's overall marketing strategy, ensuring every guest touchpoint reflects the Delano brand.
- Reporting to the General Manager, you will develop integrated marketing strategies that build brand awareness, drive revenue, and create cultural relevance.
- This role requires a commercially minded leader with creative instincts, deep luxury hospitality understanding, and a strong network.
Key Responsibilities Brand Leadership
- Champion and protect the Delano brand across every channel and guest touchpoint.
- Lead development of annual marketing strategy aligned with business objectives.
- Ensure consistency in visual identity, storytelling, and tone of voice.
- Position Delano Dubai as a market leading luxury lifestyle destination.
Key Responsibilities Marketing Strategy
- Develop and execute integrated marketing campaigns supporting rooms, restaurants, bars, spa, and events.
- Drive awareness, market share, guest acquisition, and revenue.
- Build seasonal campaigns, product launches, and brand initiatives.
- Identify emerging market trends and guest behaviours to maximise commercial opportunities.
Key Responsibilities Digital & Content
- Oversee all digital marketing activities including website, CRM, email marketing, SEO/SEM, and paid media.
- Lead content strategy across owned and earned channels.
- Ensure all creative assets reflect Delano's elevated aesthetic.
- Drive social media strategy in partnership with the Social Media Manager.
Key Responsibilities PR & Communications
- Lead the hotel's PR strategy alongside appointed agencies.
- Build relationships with international, regional, and local media.
- Secure impactful editorial coverage and thought leadership opportunities.
- Oversee crisis communications where required.
Key Responsibilities Partnerships & Experiences
- Develop strategic partnerships with luxury, fashion, design, wellness, and cultural brands.
- Create signature brand activations that generate conversation and strengthen Delano's positioning.
- Build relationships with key opinion leaders, influencers, and tastemakers.
Key Responsibilities Commercial Performance
- Manage the annual marketing budget and ROI.
- Analyse campaign performance and guest insights.
- Work closely with Revenue Management and Sales to maximise demand and profitability.
- Present regular performance reports with actionable recommendations.
Key Responsibilities Leadership
- Inspire and develop a high performing marketing team.
- Foster collaboration across departments.
- Mentor direct reports and encourage creativity, accountability, and innovation.
- Build a culture of excellence that reflects Delano's values.
Qualifications Experience
- Bachelor’s degree in Marketing, Communications, Business or a related field.
- 8 10 years’ progressive marketing leadership experience within luxury hospitality or premium lifestyle brands.
- Proven track record leading marketing for a luxury hotel or internationally recognised lifestyle brand.
- UAE or GCC experience preferred; pre opening experience highly advantageous.
- Strong commercial and strategic mindset.
- Deep expertise in luxury brand positioning, storytelling, and creative direction.
- Strong understanding of digital marketing, CRM, and performance marketing.
- Excellent stakeholder management, communication, and influencing skills.
- Strong analytical and financial acumen.
- Established network across luxury media, fashion, influencers, and lifestyle partners.
- Demonstrated experience in leading teams, developing talent, and fostering a culture of empowerment.
- Leadership style that unites, inspires, and elevates team performance.
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