Director of Marketing, Digital & Communications - Sofitel Jabal Omar Makkah
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Key skills for this role
About the Role
Sofitel Jabal Omar Makkah seeks a Director of Marketing, Digital & Communications to lead integrated marketing, communications, PR, social media, content, partnerships, e-commerce, and digital strategies.
Key Skills for This Role
Responsibilities
- Develop and execute annual marketing, communications and digital marketing strategy aligned with brand objectives and commercial priorities
- Act as guardian of hotel's Cultural Link and positioning framework
- Lead integrated marketing, communications and PR strategy across all guest facing channels
- Own full e commerce and digital strategy across direct and indirect channels
- Drive direct performance through hotel websites, booking engine and direct channel
- Own paid media budget and channel mix across SEM, metasearch, display, social, and OTA
- Oversee CRM initiatives, database growth, segmentation and guest lifecycle communications
- Define and oversee hotel's social media strategy to strengthen awareness, engagement and community growth
- Manage hotel's online reputation and guest sentiment across all review platforms
- Analyse campaign performance, website analytics, digital marketing data and market intelligence
- Lead, motivate and develop a high performing Marketing, Digital & Communications team
Requirements
- Bachelor's degree in Marketing, Communications, Hospitality Management, Business or related field
- Minimum 8 10 years' experience in luxury hospitality marketing, communications, digital marketing or e commerce leadership roles
- Proven experience leading integrated marketing, communications and digital strategies within a luxury hospitality or lifestyle environment
- Strong understanding of luxury brand positioning, storytelling and guest engagement
- Strong commercial acumen with ability to translate brand initiatives into measurable business results
- Strong understanding of SEO, SEM, CRM, social media, website management and digital marketing platforms
- Experience managing PR agencies, creative partners, digital agencies and production suppliers
- Excellent communication, presentation and stakeholder management skills
- Fluent in English and Arabic
Full Job Posting
Company Description
- Accor is a worldwide leader in hospitality, offering limitless possibilities for career growth.
- Sofitel Jabal Omar Makkah is a luxury hotel in Makkah.
Job Description
- The Director of Marketing, Digital & Communications shapes and elevates the hotel's brand positioning, reputation, visibility, guest desirability and digital performance across all touchpoints.
- This role leads integrated marketing, communications, PR, social media, content, partnerships, e commerce and digital strategies.
- The Director acts as brand guardian and cultural ambassador, ensuring communications reflect Sofitel elegance and cultural significance.
Key Responsibilities
- Develop and execute annual marketing, communications and digital marketing strategy aligned with brand objectives and commercial priorities.
- Act as guardian of hotel's Cultural Link and positioning framework.
- Contribute to strategic planning, budgeting and forecasting processes.
- Define annual digital revenue targets for direct and indirect channels.
- Build annual digital marketing plans and budgets covering all digital channels.
- Identify strategic partnerships, collaborations and cultural opportunities.
- Work closely with Revenue Management and Sales teams for alignment.
- Lead integrated marketing, communications and PR strategy across all guest facing channels.
- Oversee media relations, brand campaigns, partnerships, storytelling and activations.
- Build and maintain strong relationships with media, tourism stakeholders, luxury partners.
- Drive local, regional and international visibility through impactful storytelling.
- Manage content direction including photography, videography, editorial storytelling and campaign production.
Digital Marketing & E Commerce
- Own full e commerce and digital strategy across direct and indirect channels.
- Drive direct performance through hotel websites, booking engine and direct channel.
- Own indirect channel strategy, managing visibility, content and commercial terms.
- Own paid media budget and channel mix across SEM, metasearch, display, social, and OTA.
- Oversee CRM initiatives, database growth, segmentation and guest lifecycle communications.
- Hold digital campaigns and agencies accountable for measurable ROI.
- Own digital measurement and attribution, analytics, tracking and dashboards.
Social Media & Content Strategy
- Define and oversee hotel's social media strategy to strengthen awareness, engagement and community growth.
- Ensure all content reflects luxury standards, visual identity and cultural relevance.
- Identify emerging social trends, creators, influencers and partnership opportunities.
- Lead content planning, creation and publishing across all social channels.
- Monitor and optimise social media performance and audience engagement.
Online Reputation & Guest Engagement
- Manage hotel's online reputation and guest sentiment across all review platforms.
- Monitor guest feedback and identify opportunities to improve guest experience.
- Work closely with Operations and Guest Relations teams to address guest concerns.
- Leverage guest insights and reviews to support marketing and commercial strategies.
Performance Analytics & Market Intelligence
- Analyse campaign performance, website analytics, digital marketing data and market intelligence.
- Monitor competitor activity, tourism trends and luxury consumer behaviour.
- Track key performance indicators including website traffic, engagement, conversion, revenue contribution and ROI.
- Prepare regular performance reports and strategic recommendations for Executive Committee.
- Utilise third party intelligence tools and market insights to identify revenue opportunities.
Leadership & Talent Development
- Serve as member of hotel's leadership team, contributing to overall strategic direction.
- Lead, motivate and develop a high performing Marketing, Digital & Communications team.
- Create environment encouraging innovation, collaboration, ownership and continuous improvement.
- Identify and nurture talent through coaching, mentoring and succession planning.
- Champion brand culture and inspire team to deliver exceptional marketing and guest engagement.
Qualifications
- Bachelor's degree in Marketing, Communications, Hospitality Management, Business or related field.
- Minimum 8–10 years' experience in luxury hospitality marketing, communications, digital marketing or e commerce leadership roles.
- Proven experience leading integrated marketing, communications and digital strategies within luxury hospitality or lifestyle environment.
- Strong understanding of luxury brand positioning, storytelling and guest engagement.
- Strong commercial acumen with ability to translate brand initiatives into measurable business results.
- Strong understanding of SEO, SEM, CRM, social media, website management and digital marketing platforms.
- Experience managing PR agencies, creative partners, digital agencies and production suppliers.
- Excellent communication, presentation and stakeholder management skills.
- Fluent in English and Arabic.
Additional Information
- Accor is an inclusive company committed to diversity and inclusion.
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