Director of Marketing and Communications
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Key skills for this role
About the Role
Fairmont The Palm is seeking a Director of Marketing and Communications to manage all marketing and PR activities for the luxury resort in Dubai. The role involves developing communication strategies, managing brand partnerships, and overseeing advertising and promotional campaigns.
Key Skills for This Role
Responsibilities
- Manage all activity within the marketing and public relations department, ensuring brand standards are followed
- Serve as the hotel’s primary brand ambassador, ensuring brand guidelines are followed
- Develop the hotel’s communication strategies and execute marketing, PR, and marketing campaigns in conjunction with Sales, Spa, and F&B departments
- Oversee hotel photography, creative direction for advertisements, PR pitch calendars, media releases, and guest collateral
- Build brand partnerships and generate consumer event activations at the property level
- Research, analyze and monitor financial, technological and demographic factors to capitalize on market opportunities
- Plan and oversee advertising and promotional activities across print, electronic, radio, social, and direct mail
- Develop promotional materials including printed collaterals
- Provide key messaging support for media interviews and crisis communications
- Develop and deliver insightful strategies and presentations to the executive committee
- Update and regularly review all hotels’ restaurant and spa listings in print and electronic media
- Work with digital marketing to develop compelling consumer and media content
Requirements
- Minimum 5 8 years of progressive experience in marketing and communications, ideally within luxury hospitality at Director level
- Excellent written and verbal communication skills in English
- Demonstrated capability to manage multiple concurrent projects with meticulous attention to detail
- Strong leadership credentials with proven ability to inspire teams and manage stakeholder relationships
- Ability to remain composed and perform effectively under pressure in dynamic, fast paced settings
- Bachelor's degree or equivalent professional qualification
- In depth knowledge of the UAE media landscape and established media relationships (preferred)
- Background working with marketing and PR agencies (preferred)
Full Job Posting
Company Description
- Fairmont The Palm is a luxury resort on Palm Jumeirah Island in Dubai.
- Features 391 guest rooms and suites, 11 food and beverage outlets, pool, beach, health club, spa, and kids' club.
Job Description
- Manage all activity within the marketing and public relations department, ensuring brand standards are followed.
- Serve as the hotel’s primary brand ambassador, ensuring brand guidelines are followed.
- Develop communication strategies and execute marketing, PR, and marketing campaigns with Sales, Spa, and F&B departments.
- Oversee hotel photography, creative direction for advertisements, PR pitch calendars, media releases, and guest collateral.
- Build brand partnerships and generate consumer event activations at the property level.
- Research, analyze and monitor financial, technological and demographic factors to capitalize on market opportunities.
- Plan and oversee advertising and promotional activities across print, electronic, radio, social, and direct mail.
- Develop promotional materials including printed collaterals.
- Provide key messaging support for media interviews and crisis communications.
- Develop and deliver insightful strategies and presentations to the executive committee.
- Update and regularly review all hotels’ restaurant and spa listings in print and electronic media.
- Work with digital marketing to develop compelling consumer and media content.
Qualifications
- Minimum 5 8 years of progressive experience in marketing and communications, ideally within luxury hospitality at Director level.
- Excellent written and verbal communication skills in English.
- Demonstrated capability to manage multiple concurrent projects with meticulous attention to detail.
- Strong leadership credentials with proven ability to inspire teams and manage stakeholder relationships.
- Ability to remain composed and perform effectively under pressure in dynamic, fast paced settings.
- Bachelor's degree or equivalent professional qualification.
- In depth knowledge of the UAE media landscape and established media relationships (preferred).
- Background working with marketing and PR agencies (preferred).
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