Director of Ecommerce and Digital Marketing - Sofitel Jabal Omar Makkah
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Key skills for this role
About the Role
Sofitel Jabal Omar Makkah seeks a Director of Ecommerce and Digital Marketing to drive revenue across rooms, F&B, MICE, and ancillaries. The role manages hotel websites, OTAs, CRM, digital marketing, and social media campaigns.
Key Skills for This Role
Responsibilities
- Define yearly revenue target on ecommerce for direct and indirect channels
- Oversee design, functionality, and content of hotel website
- Manage relationships with OTAs such as Booking.com, Expedia
- Develop and implement digital marketing strategies including SEO, content, and email marketing
- Develop and execute social media strategies with marketing team
- Analyze data from digital platforms to track performance and identify opportunities
Requirements
- Bachelor's degree in Marketing, Business, Hospitality Management, or related field
- Proven experience in e commerce, digital marketing, or similar role within hospitality or other industries
- Strong understanding of SEO, SEM, and online marketing strategies
- Proficiency in web analytics tools (e.g., Google Analytics) and CMS
- Fluent in English
Full Job Posting
Overview
- Reporting to the Commercial Director, the Director of E commerce and Digital Marketing is accountable for the ecommerce & digital performance of the hotel.
- Determines strategic goals and tactical efforts to drive revenue on all streams: Rooms, F&B, MICE, Spa & other ancillaries.
- Works with Commercial Director and Director of Revenue to ensure cohesion across business channels and revenue goals.
Strategic Planning
- Define yearly revenue target on ecommerce for both direct & indirect channels.
- Play active role in Strategic Planning, Marketing Plan and budgeting processes.
- Build Digital yearly plan and budget covering all digital channels and levers.
Website Management
- Oversee design, functionality, and content of hotel website (All.com / Brand.com / Standalone).
- Ensure websites are optimized for SEO and user experience.
- Regularly update site with current promotions, events, and relevant content.
OTAs
- Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia.
- Coordinate OTA strategy with Director of Revenue.
- Optimize listings and manage content on third party websites.
- Monitor and analyze performance metrics to enhance visibility and conversions.
- Activate and manage digital tools on OTA platforms.
Digital Marketing
- Develop and implement comprehensive digital marketing strategies including SEO, content and email marketing.
- Coordinate with marketing team to ensure brand consistency across digital platforms.
- Handle email marketing with third party tool for Rooms, F&B and other outlets.
- Manage hotel's online reputation to identify areas for improvement.
- Work with guest relations team to address online guest complaints.
Social Media Management
- Develop and execute social media strategies with marketing team to enhance brand awareness and engagement.
- Create and curate content for platforms such as Facebook and Instagram.
- Monitor social media channels coverage and performance.
Data Analysis and Reporting
- Analyze data from various digital platforms to track performance and identify opportunities.
- Measure and report performance of all digital marketing campaigns against goals.
- Prepare regular reports on key metrics such as website traffic, conversion rates, and revenue.
- Monitor third party intelligence sources to identify revenue opportunities.
Qualifications
- Bachelor's degree in Marketing, Business, Hospitality Management, or related field.
- Proven experience in e commerce, digital marketing, or similar role within hospitality or other industries.
- Strong communication skills both verbally and in writing.
- Composed and confident in dealing with luxury clientele.
- Strong understanding of current digital marketing concepts.
- Strong understanding of SEO, SEM, and online marketing strategies.
- Ability to work in fast paced environment and manage multiple projects.
- Knowledge of hotel management software and OTA platforms is a plus.
- Proficiency in web analytics tools (e.g., Google Analytics) and CMS.
- Familiar with latest digital platforms to maximize revenues.
- Fluent English speaker.
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