Director of Commercial - Sofitel Jabal Omar Makkah
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Key skills for this role
About the Role
Sofitel Jabal Omar Makkah seeks a Director of Commercial to lead the overall commercial strategy, driving revenue growth and brand positioning. The role requires 10+ years of commercial leadership in luxury hospitality, with strong financial acumen and fluency in English and Arabic.
Key Skills for This Role
Responsibilities
- Develop and execute the hotel's overall commercial strategy aligned with business objectives and brand standards
- Lead the annual commercial planning process including budgeting, forecasting and business plans
- Identify new revenue opportunities across all business segments and distribution channels
- Lead the Sales function across all market segments
- Provide strategic oversight of Revenue Management to maximise RevPAR, ADR and occupancy
- Oversee integrated Marketing, Digital and Communications strategy
- Drive growth across all digital channels, ensuring strong direct booking performance
- Monitor commercial performance through key metrics and prepare regular reports
- Lead, coach and develop a high performing Commercial team
Requirements
- Bachelor’s degree in hospitality management, Business Administration, Marketing or related field
- Minimum 10 years' experience in commercial leadership within luxury hospitality
- Proven experience leading integrated commercial functions including Sales, Revenue Management and Marketing
- Strong understanding of luxury hospitality, distribution, pricing strategy and revenue optimisation
- Demonstrated ability to deliver sustainable revenue growth and market share improvements
- Strong financial and commercial acumen
- Excellent analytical and strategic planning skills
- Strong leadership, negotiation and stakeholder management capabilities
- Experience working within an international luxury hotel brand
- Fluent in English and Arabic
Full Job Posting
Company Description
- Accor is a worldwide leader in hospitality, offering a diverse portfolio of brands.
- Sofitel Jabal Omar Makkah is a luxury hotel in Makkah.
Key Responsibilities
- Develop and execute the hotel's overall commercial strategy aligned with business objectives, market conditions and brand standards.
- Lead the annual commercial planning process including budgeting, forecasting and business plans.
- Identify new revenue opportunities across all business segments and distribution channels.
- Establish short, medium and long term commercial priorities to maximise profitability and market share.
- Collaborate closely with Operations and Finance to align commercial initiatives with operational capabilities and financial objectives.
- Monitor market dynamics, competitor activity, demand patterns and industry trends to identify strategic opportunities.
- Lead the Sales function across all market segments including Corporate, Leisure, Wholesale, Government, Luxury Travel, Groups and MICE.
- Develop strategic sales plans to maximise business from domestic, regional and international markets.
- Strengthen relationships with key corporate accounts, travel partners, luxury consortia, government entities and tourism stakeholders.
- Drive proactive business development and account acquisition strategies.
- Ensure effective sales activities including prospecting, account management, sales missions and client events.
- Monitor sales performance through defined KPIs and ensure achievement of revenue targets.
Qualifications
- Bachelor’s degree in hospitality management, Business Administration, Marketing or a related field.
- Minimum 10 years' experience in commercial leadership within luxury hospitality.
- Proven experience leading integrated commercial functions including Sales, Revenue Management and Marketing.
- Strong understanding of luxury hospitality, distribution, pricing strategy and revenue optimisation.
- Demonstrated ability to deliver sustainable revenue growth and market share improvements.
- Strong financial and commercial acumen.
- Excellent analytical and strategic planning skills.
- Strong leadership, negotiation and stakeholder management capabilities.
- Experience working within an international luxury hotel brand.
- Fluent in English and Arabic.
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