Director of Brand Marketing
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
The company seeks a Group Marketing & Brand Director to lead brand and marketing strategy across the Group. The role involves strengthening brand positioning, driving international expansion, and accelerating digital marketing initiatives.
Key Skills for This Role
Responsibilities
- Develop and execute the Group's global brand and marketing strategy aligned with business growth objectives
- Define and strengthen brand positioning, identity, and communication strategy across all markets
- Lead international marketing initiatives to support market expansion and regional brand growth
- Drive performance marketing strategies across digital channels
- Oversee digital marketing and e commerce growth strategy focusing on traffic, conversion, retention, and ROI
- Lead creative and brand teams ensuring consistent brand storytelling and campaign execution
- Develop integrated marketing campaigns across online and offline channels
- Manage annual marketing budget ensuring effective allocation and maximum ROI
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Branding, or related field
- 12–18+ years of progressive marketing experience with at least 5 years in a senior leadership role
- Strong experience in Global Brand Strategy, International Marketing, Performance Marketing, Digital Marketing, Brand Management, and Consumer Experience
- Experience within luxury, perfume, beauty, cosmetics, fashion, retail, or premium consumer goods industries highly preferred
Full Job Posting
Job Summary
- We are looking for an experienced Group Marketing & Brand Director to lead the overall brand and marketing strategy across the Group.
- This role will be responsible for strengthening brand positioning, driving international market expansion, accelerating digital and performance marketing initiatives, and delivering exceptional consumer experiences across retail, e commerce, and omnichannel platforms.
- The ideal candidate will have a strong background in luxury, beauty, fragrance, or premium consumer brands and a proven track record of building high performing marketing teams.
Key Responsibilities
- Develop and execute the Group's global brand and marketing strategy aligned with business growth objectives.
- Define and strengthen the brand positioning, identity, and communication strategy across all markets and customer touchpoints.
- Lead international marketing initiatives to support market expansion, distributor partnerships, and regional brand growth.
- Drive performance marketing strategies across digital channels, including paid media, SEO/SEM, social media, email marketing, influencer marketing, and customer acquisition campaigns.
- Oversee the Group's digital marketing and e commerce growth strategy, focusing on traffic generation, conversion optimization, customer retention, and ROI.
- Lead the creative and brand teams, ensuring consistent brand storytelling, visual identity, campaign execution, and content development across all platforms.
- Develop integrated marketing campaigns across online and offline channels, including retail activations, product launches, PR, events, and partnerships.
- Build a customer centric marketing approach by enhancing consumer experience across retail stores, e commerce platforms, and digital channels.
- Utilize market research, consumer insights, and competitor analysis to identify market opportunities and strengthen brand performance.
- Manage the annual marketing budget, ensuring effective allocation of resources and maximum return on investment.
- Establish and monitor key marketing KPIs, including brand awareness, customer acquisition, engagement, conversion rates, ROAS, customer lifetime value, and campaign performance.
- Collaborate closely with Sales, Product Development, Retail, E commerce, and Operations teams to ensure alignment between commercial and marketing objectives.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Branding, or a related field.
- MBA or Master's degree in Marketing or Business is preferred.
- 12–18+ years of progressive marketing experience, with at least 5 years in a senior leadership role.
- Strong experience in Global Brand Strategy, International Marketing, Performance Marketing, Digital Marketing, Brand Management, and Consumer Experience.
- Experience within the luxury, perfume, beauty, cosmetics, fashion, retail, or premium consumer goods industries is highly preferred.
- Proven track record of leading successful international brand campaigns and driving business growth through integrated marketing strategies.
- Strong understanding of digital marketing platforms, CRM, analytics tools, marketing automation, and e commerce ecosystems.
- Excellent leadership, strategic thinking, budgeting, stakeholder management, and communication skills.
Key Competencies
- Global Brand Strategy & Positioning
- International Marketing & Market Expansion
- Performance Marketing & Digital Growth
- Brand Development & Storytelling
- Creative Leadership & Content Strategy
- Consumer Experience & Customer Journey
- Omnichannel Marketing
- E commerce & CRM Strategy
- Campaign Planning & Execution
- Marketing Analytics & ROI Optimization
- Budget Management
- Team Leadership & Cross functional Collaboration
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Findr DXB ( Dream Jobs HR Consultant LLC)
Vice President Supply Chain Operations
Dubai, UAE
Findr DXB seeks a Group Head of Supply Chain & Operations to lead end-to-end supply chain across the group. The role involves demand planning, inventory management, warehousing, logistics, and procurement coordination. R
Sales Director
Dubai, UAE
A Dubai-based real estate company is seeking a Sales Director to lead the sales division, drive revenue growth, and manage a team of sales professionals. The ideal candidate has 10-15 years of real estate sales experienc
Civil Engineer
Dubai, UAE
Findr DXB is seeking an experienced Civil Engineer to oversee building construction projects in the UAE. The role involves supervising site activities, ensuring quality and compliance, and coordinating with stakeholders.
Construction Foreman
Dubai, UAE
Findr DXB seeks an experienced Construction Foreman to supervise daily site activities, coordinate labor and subcontractors, and ensure projects are completed safely, on time, and to quality standards. The role requires
Civil Engineer
Dubai, UAE
Findr DXB is seeking a detail-oriented Civil Engineer to join their construction team. The role involves planning, executing, and supervising construction projects, ensuring compliance with quality standards, safety regu
Head of Human Resources
Abu Dhabi Emirate, UAE
Findr DXB seeks a Head of Human Resources to lead the company's people strategy, aligning with business objectives in a high-growth technology environment. The role involves strategic HR leadership, talent acquisition, p
Human Resources Specialist
Dubai, UAE
We are seeking an experienced Human Resource Specialist with 5-6 years of HR experience in the hospitality industry. The role involves managing end-to-end HR operations, talent acquisition, employee engagement, performan
Sales Executive
Dubai, UAE
Findr DXB seeks a Sales/Business Development Executive to drive growth in the UAE real estate sector. You will build relationships with brokers, channel partners, and investors, and manage the full sales cycle. Requires
Vice President Supply Chain Operations
Dubai, UAE
Sales Director
Dubai, UAE
Civil Engineer
Dubai, UAE
Construction Foreman
Dubai, UAE
Civil Engineer
Dubai, UAE
Head of Human Resources
Abu Dhabi Emirate, UAE
Human Resources Specialist
Dubai, UAE
Sales Executive
Dubai, UAE