Digital Media Planning Specialist - MENA

Overview

Responsibilities

• Lead full-funnel media strategy and execution across Meta, TikTok, Snapchat, Google, and programmatic, ensuring strong consumer experience integration.
• Translate consumer insights into actionable media plans that optimize the end-to-end journey (awareness to conversion).
• Design connected experiences across paid, owned, and influencer channels to deliver cohesive brand interactions.
• Leverage strong media agency background (must-have) to drive best-in-class planning, optimization, and platform partnerships.
• Drive continuous optimization through data, testing, and emerging trends (e.g., CTV, creators, commerce).
• Analyze campaign performance and consumer behaviour to deliver clear, data-driven recommendations.
• Collaborate cross-functionally to ensure alignment across media, creative, content, and e-commerce.
• Apply deep understanding of MENA consumer behaviour (especially KSA & UAE) to shape effective strategies.
• Lead influencer integration across the funnel, ensuring clear roles and measurable impact.
• Utilize social listening to generate insights, optimize campaigns, and monitor brand sentiment.

Requirements

• Education A bachelor's degree in marketing, advertising, business, communications, or a related field is often required.
• Experience Previous experience in digital planning and consumer experience planning with 4 years’ experience. (working on a FMCG account is a plus).
• Analytical Skills Ability to analyze data and metrics to make informed decisions and optimize campaigns.
• Communication Skills Fluency in English and Arabic is must.
• Tech-Savvy Familiarity with digital advertising platforms and tools, such as Google Ads, Facebook Ads Manager, and Tiktok ad manager.
• Creativity The ability to drive innovation in media that resonate with the target audience.
• Team Collaboration Collaboration with other team members, including creative agency, acquisition team, marketing and sales.
• Budget Management Experience in managing budgets effectively to achieve campaign goals while maximizing return on investment (ROI).
• Language Fluency in Arabic is must.
• Note Please include your portfolio or examples of previous digital media planning work with your application.

What We Offer