Digital Marketing Manager
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Key skills for this role
About the Role
Mandarin Oriental Hotel Group in Abu Dhabi is hiring a Digital Marketing Manager to develop and implement digital marketing strategies, manage online presence, social media, and e-commerce opportunities.
Key Skills for This Role
Responsibilities
- Enhance the hotel’s marketing and sales efforts via all e commerce opportunities
- Increase digital marketing engagement and meet KPIs set by corporate and owners team
- Ensure compliance with corporate identity guidelines on MO.com website
- Manage the hotel's various social media strategies and executions
- Plan, execute, and optimize social media paid campaigns while overseeing organic content creation
- Propose and develop digital media campaigns for brand building and tactical offers
- Strategize and execute 360 digital marketing campaigns to promote various revenue streams
- Manage and lead digital marketing execution with appointed agencies
- Coordinate direct marketing with business partners
- Monitor hotel’s online presence on travel portals such as Expedia, Booking.com, and TripAdvisor
- Assist in developing, maintaining and managing annual marketing budget and expenses
Requirements
- Degree holder in Marketing or e Commerce Management or related discipline
- At least 10 years solid experience in similar capacity, preferably in luxury hospitality field
- Excellent communications skills, articulate and compelling communication style
- Creative and strategic skills to plan and execute digital content creation and execution
- Proven track record with project management skills
- Excellent analytical and strategic leadership skills
- Ability to work in a multicultural environment
- Strong proficiency in both verbal and written communication in English
Full Job Posting
About the Job
- Based at Emirates Palace Mandarin Oriental, Abu Dhabi within the Sales & Marketing department
- Responsible for developing and implementing digital marketing strategies to increase online presence and improve marketing and sales efforts
- Reports to the Director of Marketing & Communications
Duties
- Enhance the hotel’s marketing and sales efforts via all e commerce opportunities
- Increase the digital marketing engagement of the hotel and meet KPIs set by corporate and owners team
- Ensure compliance with corporate identity guidelines on MO.com website
- Be the guardian of the hotel's digital media platforms
- Manage the hotels various social media strategies and executions
- Plan, execute, and optimize social media paid campaigns while overseeing organic content creation
- Propose and develop digital media campaigns for brand building and tactical offers
- Strategize and execute 360 digital marketing campaigns to promote various revenue streams
- Manage and lead digital marketing execution with appointed agencies for performance marketing and social media marketing
- Coordinate direct marketing with business partners
- Promote marketing channels, including GDS and MO reservations
- Market research & evaluate online presence, including SEO, partners, links, online promotions and premium partners’ website updates
Qualifications
- Degree holder in Marketing or e Commerce Management or related discipline
- At least 10 years solid experience in similar capacity, preferably in luxury hospitality field, resort experience a plus
- Excellent communications skills, articulate and compelling communication style
- Ability to write clearly in a variety of communication settings and styles
- Creative and strategic skills to plan and execute digital content creation and execution
- Proven track record with project management skills
- Capable of creative thinking, working with flair and imagination
- Excellent analytical and strategic leadership skills
- Ability to work in a multicultural environment and adapt to needs of commercial team
- Better understanding of hospitality industry and commercial opportunities for total revenue management
- Strong proficiency in both verbal and written communication in English
Our Commitment to You
- Learning & Development: unique learning and development programmes for various stages in your career
- MOstay: complimentary nights and attractive rates on rooms for you and your loved ones
- Health & Colleague Wellness: variety of health benefits and wellness programmes
- Retirement Plans: different retirement plans depending on length of service and role
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