D2C/e-Commerce - Data Analytics & Performance Marketing
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Key skills for this role
About the Role
LG Electronics seeks an Assistant Manager for Data Analytics & Performance Marketing to drive eCommerce growth for LG.com. The role involves analyzing website data, managing promotional calendars, executing performance marketing campaigns, and supporting CRM initiatives.
Key Skills for This Role
Responsibilities
- Lead end to end monitoring and analysis of LG.com website data, including traffic, customer behavior, and overall performance, delivering actionable insights through regular reporting
- Develop and manage LG.com online promotional marketing calendar, including seasonal campaigns, bundles, add ons, vouchers, and tactical offers
- Plan, execute, and optimize digital performance marketing campaigns for LG.com across paid and owned channels
- Use data analytics to evaluate campaign performance, customer behavior, and funnel efficiency, translating insights into optimization actions
- Support CRM and retention programs in coordination with relevant stakeholders to enhance customer engagement and repeat purchases
- Coordinate with Corporate Marketing, platform, sales, PSI, and product teams to ensure campaign readiness, content accuracy, pricing alignment, and stock backed execution
Requirements
- 3 5 years of relevant experience in eCommerce, D2C, digital marketing, or commercial online roles
- Strong experience in onsite campaign management, promotions, paid media, and marketing performance analysis
- Masters / bachelor’s degree in marketing, Business Administration, Commerce, Economics, or a related discipline
- Strong understanding of digital commerce funnels, campaign planning, media performance, customer acquisition, and retention levers
- Good analytical capability with hands on use of Excel and dashboard tools such as Power BI and Google Analytics
- Digital Marketing Certification
- Google Ads/ Meta Blueprint certification
- CRM certification
- Arabic (preferred but not mandatory)
Full Job Posting
Position Summary
- The Assistant Manager – Data Analytics & Performance Marketing drives LG.com eCommerce growth through data driven insights and performance marketing execution. The role focuses on analyzing website traffic and customer behavior to improve conversion, efficiency, and revenue. It manages promotional p
Principal Responsibilities
- Lead end to end monitoring and analysis of LG.com website data, including traffic, customer behavior, and overall performance, and deliver actionable insights through regular reporting.
- Review and analyze LG.com traffic and performance data as the foundation, ensuring data driven decision making across all onsite and marketing activities.
- Develop and manage LG.com online promotional marketing calendar, including seasonal campaigns, bundles, add ons, vouchers, and tactical offers.
- Plan, execute, and optimize digital performance marketing campaigns for LG.com across paid and owned channels, ensuring alignment with traffic, sales, and efficiency objectives, and measure campaign effectiveness.
- Use data analytics to evaluate campaign performance, customer behavior, and funnel efficiency, translating insights into optimization actions.
- Support CRM and retention programs in coordination with relevant stakeholders to enhance customer engagement and repeat purchases.
- Coordinate with Corporate Marketing, platform, sales, PSI, and product teams to ensure campaign readiness, content accuracy, pricing alignment, and stock backed execution.
Key Activities/Elements
- Build and manage the LG.com annual, quarterly, and monthly promotional calendar, aligned with data driven insights, business priorities, and seasonal events.
- Plan and execute onsite merchandising and campaign placements across LG.com (homepage, landing pages, category pages, product pages, and checkout touchpoints) based on traffic and performance analysis.
- Manage media agencies and external vendors for LG.com campaign execution, budget deployment, performance tracking, and continuous optimization.
- Continuously monitor and analyze LG.com key performance metrics, including traffic, ROAS, CAC, conversion rate, AOV, and promo sell through, and provide regular data driven performance reporting.
- Conduct in depth data analysis starting from LG.com traffic and customer behavior to identify insights, improve campaign effectiveness, and refine future marketing strategies.
- Support CRM journeys and lifecycle communication initiatives in partnership with relevant teams to enhance engagement and retention.
- Coordinate with internal stakeholders to ensure campaigns are data backed, operationally feasible, adequately stocked, and system ready.
- Utilize LG.com and analytics systems (e.g., Magento, Google Analytics, CRM tools, Excel, Power BI, or equivalent dashboards) to track and report website, campaign, and customer performance holistically.
Relevant Experience(s) & Duration
- 3 5 years of relevant experience in eCommerce, D2C, digital marketing, or commercial online roles.
- Strong experience in onsite campaign management, promotions, paid media, and marketing performance analysis.
- Experience working with agencies and cross functional teams in a matrix organization is preferred.
- Experience in consumer electronics, durables, omnichannel retail, or large format eCommerce businesses is preferred.
Education, Knowledge and Skills
- Masters / bachelor’s degree in marketing, Business Administration, Commerce, Economics, or a related discipline.
- Strong understanding of digital commerce funnels, campaign planning, media performance, customer acquisition, and retention levers.
- Good analytical capability with hands on use of Excel and dashboard tools such as Power BI and Google Analytics.
- Familiarity with OBS/eCommerce platforms such as Magento and CRM/martech systems is preferred.
- Strong stakeholder management, communication, vendor management, and execution discipline.
Other Requirements
- Digital Marketing Certification
- Google Ads/ Meta Blueprint certification
- CRM certification
- Google Analytics
- Arabic (preferred but not mandatory)
About LG Electronics
- LG Electronics is a global leader in technology, dedicated to creating innovative solutions for a better life.
- Our brand promise 'Life's Good' embodies our commitment to ensuring a happier, better life for all.
- We operate on a truly global scale with over 100 subsidiaries and a history spanning six decades.
- Our management philosophy 'Jeong do Management' embodies our commitment to high ethical standards and transparent operations.
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