D2C/e-Commerce - Data Analytics & Performance Marketing
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Key skills for this role
About the Role
LG Electronics seeks an Assistant Manager for Data Analytics & Performance Marketing to drive eCommerce growth through data-driven insights and performance marketing. The role involves analyzing website traffic, managing promotional campaigns, and optimizing digital marketing across paid and owned channels.
Key Skills for This Role
Responsibilities
- Lead end to end monitoring and analysis of LG.com website data, including traffic, customer behavior, and overall performance
- Develop and manage LG.com online promotional marketing calendar, including seasonal campaigns, bundles, add ons, vouchers, and tactical offers
- Plan, execute, and optimize digital performance marketing campaigns for LG.com across paid and owned channels
- Use data analytics to evaluate campaign performance, customer behavior, and funnel efficiency, translating insights into optimization actions
- Support CRM and retention programs in coordination with relevant stakeholders
- Coordinate with Corporate Marketing, platform, sales, PSI, and product teams to ensure campaign readiness
Requirements
- 3 5 years of relevant experience in eCommerce, D2C, digital marketing, or commercial online roles
- Strong experience in onsite campaign management, promotions, paid media, and marketing performance analysis
- Masters / bachelor’s degree in marketing, Business Administration, Commerce, Economics, or a related discipline
- Strong analytical capability with hands on use of Excel and dashboard tools such as Power BI and Google Analytics
- Digital Marketing Certification
- Google Ads/ Meta Blueprint certification
- CRM certification
- Arabic (preferred but not mandatory)
Full Job Posting
Position Summary
- The Assistant Manager – Data Analytics & Performance Marketing drives LG.com eCommerce growth through data driven insights and performance marketing execution.
- The role focuses on analyzing website traffic and customer behavior to improve conversion, efficiency, and revenue.
- It manages promotional planning and campaign execution across onsite and paid channels.
Principal Responsibilities
- Lead end to end monitoring and analysis of LG.com website data, including traffic, customer behavior, and overall performance.
- Review and analyze LG.com traffic and performance data as the foundation for data driven decision making.
- Develop and manage LG.com online promotional marketing calendar, including seasonal campaigns, bundles, add ons, vouchers, and tactical offers.
- Plan, execute, and optimize digital performance marketing campaigns for LG.com across paid and owned channels.
- Use data analytics to evaluate campaign performance, customer behavior, and funnel efficiency.
- Support CRM and retention programs in coordination with relevant stakeholders.
- Coordinate with Corporate Marketing, platform, sales, PSI, and product teams for campaign readiness.
Relevant Experience & Education
- 3 5 years of relevant experience in eCommerce, D2C, digital marketing, or commercial online roles.
- Strong experience in onsite campaign management, promotions, paid media, and marketing performance analysis.
- Experience working with agencies and cross functional teams in a matrix organization is preferred.
- Experience in consumer electronics, durables, omnichannel retail, or large format eCommerce businesses is preferred.
- Masters / bachelor’s degree in marketing, Business Administration, Commerce, Economics, or a related discipline.
Required Skills
- Strong understanding of digital commerce funnels, campaign planning, media performance, customer acquisition, and retention levers.
- Good analytical capability with hands on use of Excel and dashboard tools such as Power BI and Google Analytics.
- Familiarity with OBS/eCommerce platforms such as Magento and CRM/martech systems is preferred.
- Strong stakeholder management, communication, vendor management, and execution discipline.
Other Requirements
- Digital Marketing Certification
- Google Ads/ Meta Blueprint certification
- CRM certification
- Google Analytics
- Arabic (preferred but not mandatory)
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