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Customer Development Manager-Discounters

Colgate-Palmolive
جدة, KSA
Full Time
Manager
Hybrid
1 months ago
Strategic Account ManagementP&L ManagementTrade Spend OptimizationNegotiationCategory ManagementIn Store Execution
Free

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Strategic Account ManagementP&L ManagementTrade Spend Optimization
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Who We Are

  • Colgate Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition.
  • Join Colgate Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet.

Role Summary

  • The Customer Development Manager (CDM) for Discounters is responsible for spearheading the commercial strategy, volume growth, and profitability of the company’s portfolio within the rapidly expanding Discounter retail channel across Saudi Arabia.
  • This role requires a unique balance of strict financial discipline and aggressive volume driving, designing tailored joint business plans that fit the high turnover, low margin, and highly competitive discounter model.

Key Responsibilities

  • Lead the negotiation and execution of long term strategic customers with key discounter accounts to secure category growth, volume commitments, and optimal visibility.
  • Own the channel’s P&L. Optimize trade spend, manage margins, and design cost effective promotional frameworks suitable for price sensitive shoppers.
  • Collaborate closely with Demand Planning and Logistics teams to maintain high case fill rates and eliminate Out of Stock situations.
  • Manage and coach a regional team of field supervisors and merchandisers to ensure flawless implementation of planograms and share of shelf.
  • Identify whitespace opportunities and introduce specific SKU mixes engineered exclusively for the discounter format to prevent channel conflict with hypermarkets.

Scope of Responsibility

  • Achieving Sales Goals, Margin & Volume targets on his Accounts and ensure 5P Execution in Store.
  • Trade Spend ROI Optimization: Evaluating promotional investments and discount structures to eliminate underperforming tactics.
  • EDLP & Price Architecture.
  • ROI Mechanics.
  • Developing the partnership between CP and a group of accounts at the store and regional level.
  • Providing Feedbacks on Competition Intelligence, In Store environment to ensure right tactics are employed and report to General Manager.
  • Ensuring tailored plans / Promotions are developed with RM & Executed in Accounts.

Business Development & Customer Relationship

  • Cascade Channel Strategy developed by General Manager in the selected Accounts on both qualitative (5P’s) & Quantitative (Sales per Account, per Store, per Category and per SKU).
  • Building and managing relationships with key players (Junior Buyers & Store Manager) at the regional and/or store level.
  • Conducting negotiations as necessary (planograms, displays, promotion execution etc) at regional office and/or store level.
  • Coordinating special events in co operation with the Retail Marketing Team and General Manager.
  • Maximizing P&L Account, by analyzing, identifying opportunities & action plan.
  • Prepare Business Reviews (twice a year), with CDTLs & GM to meet customers and share mutual growth opportunities.

In Store Management

  • Regularly visiting stores in order to identify areas of improvement.
  • Coaching & giving direction to in store staff (merchandisers) and ensuring they are trained and updated on new products, promotions and merchandising objectives.
  • Working with the CDTLs and RM to develop tools, merchandising materials and in store programs for effective shelf management.
  • Supervising & Analyzing the consistent and accurate collection of data to allow monitoring of 5P performance vs target.
  • Clearly communicating in store objectives and monitoring execution of 5P targets, product availability, assortment by store format, shelf pricing, promotion implementation vs plan, share of shelf and planograms, POP placement vs plan.
  • Resolving operational issues at regional offices or in store.

The Individual

  • Education: A minimum of a Bachelor's or similar degree is required.
  • Experience: At least 8 years of experience in Saudi Market.
  • Experience in developing Business of Selected Customers.
  • Good English & Arabic.

Our Commitment to Inclusion

  • We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

  • Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions),

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