CRM & Loyalty Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Responsible for driving customer growth and retention through CRM strategies, managing loyalty programs, and collaborating with cross-functional teams to maximize engagement.
Key Skills for This Role
Full Job Posting
Overview
Our client is a leading organization seeking a strategic and results-driven CRM & Loyalty Manager to join the Marketing division.
This role is responsible for driving customer growth, retention, and Customer Lifetime Value (CLV) through data-driven CRM and loyalty strategies.
The successful candidate will own the end-to-end customer lifecycle and build high-impact programs that maximize engagement, repeat usage, and cross-sell opportunities across products.
Description
- Define and lead the CRM strategy across the full customer lifecycle including onboarding, activation, engagement, retention, and reactivation.
- Identify growth opportunities across the customer funnel and convert them into measurable CRM initiatives.
- Drive improvements in retention, repeat usage, customer engagement, and Customer Lifetime Value (CLV).
- Design and manage the loyalty program framework including rewards, tiers, and engagement mechanics.
- Develop customer value propositions aligned with different segments such as behavioral groups, value tiers, and demographic segments.
- Oversee the design and execution of multi-channel CRM campaigns across SMS, push notifications, email, and in-app messaging.
- Align closely with commercial, product, and risk teams to maximize CRM-driven business outcomes.
- Define and track CRM and loyalty KPIs including retention, engagement, conversion, repeat usage, churn, and CLV.
- Own business requirements for CRM, CDP, and loyalty platforms.
- Work closely with data and technology teams to enable Customer 360 views, improve data quality, and enhance segmentation capabilities.
- Ensure CRM and loyalty tools are fully utilized to support growth objectives.
- Lead and develop the CRM and loyalty team while ensuring high performance and accountability.
- Collaborate with Marketing, Product, Risk, Data, and Analytics teams to align growth goals with customer experience excellence.
- Perform any other related duties as assigned by management.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Client of Aroma City Group
General Manager (Money Exchange)
Doha, QAT
Oversee operations, drive business growth, manage relationships, enhance customer experience, and develop teams in the money exchange industry.
Supply Chain Senior Manager
Saudi Arabia, KSA
Lead end-to-end supply chain operations in beverage manufacturing, optimizing planning, procurement, and logistics while mentoring a high-performance team.
Palace Manager / Private Residence Manager
Qatar, QAT
Oversee daily operations of a private residence, manage staff, coordinate hospitality and maintenance, ensuring high standards of service and confidentiality.
Area Sales Manager
Saudi Arabia, KSA
Achieve sales targets by managing a sales team, developing key account relationships, identifying new opportunities, and ensuring customer satisfaction.
Internal Audit Manager
Saudi Arabia, KSA
Oversee internal audits, develop risk-based plans, ensure compliance with regulations, and guide teams while evaluating risk management and governance processes.
Cost Accounting Controller
, KSA
A leading real estate development company seeks a Cost Accounting Controller to oversee project cost controls in Riyadh. The role involves tracking costs, managing cost centers, performing variance analysis, verifying su
Group Treasury Manager
Saudi Arabia, KSA
Oversee liquidity, funding strategies, and financial risk mitigation while managing banking relationships and ensuring compliance with financial standards.
Finance Manager
Saudi Arabia, KSA
Oversee treasury functions, financial reporting, budgeting, and compliance while leading a team and managing stakeholder relationships in healthcare finance.
General Manager (Money Exchange)
Doha, QAT
Supply Chain Senior Manager
Saudi Arabia, KSA
Palace Manager / Private Residence Manager
Qatar, QAT
Area Sales Manager
Saudi Arabia, KSA
Internal Audit Manager
Saudi Arabia, KSA
Cost Accounting Controller
, KSA
Group Treasury Manager
Saudi Arabia, KSA
Finance Manager
Saudi Arabia, KSA