Country Business Leader, Pharmacy Automation
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Key skills for this role
About the Role
BD is seeking a Country Business Leader for Pharmacy Automation in Saudi Arabia to develop and implement business strategies, drive sales growth, and strengthen market leadership. The role involves leading business planning, managing key relationships with government and private sector, and overseeing product launches.
Key Skills for This Role
Responsibilities
- Lead development and execution of business and marketing plans, pricing policies, sales strategies, and promotional plans for Pharmacy Automation in Saudi Arabia.
- Own demand and material forecasting, budget planning, and ongoing financial forecasting for PA sales and gross profit.
- Develop and maintain high level relationships with government authorities, MOH, public institutions, private sector leaders, and key opinion leaders.
- Identify and pursue new business opportunities based on market trends and unmet healthcare needs.
- Plan and oversee market research and analysis, monitoring performance across PA platforms.
- Monitor competitor activity and develop counter strategies to protect and grow PA category share.
- Lead product launch strategies for new PA products and line extensions.
- Ensure proper and timely registration of PA products with relevant regulatory authorities.
- Manage promotional and marketing expenditures within approved budgets.
- Foster teamwork and knowledge sharing across Saudi Arabia and wider META teams.
Requirements
- Bachelor's degree required; MBA preferred
- Minimum 10 years of sales and marketing management experience, including at least 5 years of people management
- Experience in healthcare sector, ideally medical devices or Healthcare Informatics solutions
- Fluent in English and Arabic (Arabic mandatory)
- Proven track record of commercial success and go to market execution
- Experience in export or regional sales within a healthcare setup
Full Job Posting
About the Role
- The Country Business Leader Pharmacy Automation (PA) will develop and implement business strategies for PA across the Kingdom of Saudi Arabia to ensure sustained growth in platform performance, sales, category share, and profitability.
- The role is accountable for delivering results in line with the overall business strategy, sales, gross profit (GP), and OIBT targets while strengthening BD's leadership position in the Saudi healthcare market.
- This position will be based in Riyadh.
Main Responsibilities
- Lead the development and execution of business and marketing plans, pricing policies, sales strategies, and promotional plans for the PA business in Saudi Arabia to meet or exceed sales budget, GP, and OIBT targets.
- Own demand and material forecasting, budget planning, and ongoing financial forecasting for PA sales and gross profit.
- Develop and maintain high level relationships with government authorities, MOH, public institutions, private sector leaders, and key opinion leaders.
- Actively identify and pursue new business opportunities for PA in Saudi Arabia based on market trends and unmet healthcare needs.
- Plan and oversee market research and analysis, including monitoring and evaluating performance across PA platforms.
- Monitor competitor activity and strategies and develop counter strategies to protect and grow PA category share.
- Build and sustain a compelling value proposition for targeted customer segments across the Kingdom.
- Lead product launch strategies for new PA products and line extensions to ensure successful introduction and adoption in Saudi Arabia.
- Ensure proper and timely registration of PA products with relevant regulatory authorities.
- Manage promotional and marketing expenditures within approved budgets.
About You
- Bachelor's degree required; MBA preferred, with professional experience in the healthcare sector, ideally within medical devices or Healthcare Informatics solutions.
- Excellent proficiency in MS Office applications.
- Fluent in English and Arabic (Arabic is mandatory).
- Minimum 10 years of sales and marketing management experience, including at least 5 years of people management responsibility.
- Experience in export or regional sales within a healthcare set up.
- Proven track record of commercial success, strong go to market execution, and the ability to develop and implement effective business and sales strategies within a multinational organization.
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