Copywriter - English
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Key skills for this role
About the Role
Publicis Groupe seeks an English Copywriter with natural storytelling ability and agency experience to develop creative concepts and craft copy for global brands. Requires at least 2 years of concept creation experience and a Bachelor's degree in a relevant field.
Key Skills for This Role
Responsibilities
- Develop creative ideas that meet client and business objectives
- Write texts (e.g. copy, product descriptions), proofread, and edit content
- Work in partnership with an Art person to develop creative concepts
- Take briefs, craft succinct and effective copy, and interpret brand tone of voice
- Develop and execute strategically sound creative for cross channel initiatives
- Present internally and to clients with credibility
Requirements
- At least 2 years of experience in concept creation
- Bachelor's Degree in the appropriate field of study
- Experience working in an agency environment
- Mastery in developing copy for large cross channel and/or direct marketing initiatives
- Strong conceptualisation and smart thinking skills
- Exceptional conceptual and design skills with a robust portfolio
Full Job Posting
Role Overview
- The position of English Copywriter is for someone who is a hands on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns, and crafting copy in English for global brands.
- Develop creative ideas that meet both our client's objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism.
Technical & Product
- Writing texts (e.g. copy, product descriptions), proofreading, and content editing.
- Ensuring the consistency of prepared content.
- Works in partnership with an Art person to develop creative concepts for marketing materials and marketing campaigns.
- Have a keen understanding of all the channels in the 1:1 marketing space.
- Understanding the power of data intelligence to help them achieve the communication challenge.
- Required to make conceptual and strategic decisions across a wide variety of clients and industries.
Business Acumen & Operational Efficiency
- Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language.
- Develop and execute strategically sound creative for cross channel initiatives.
- Persuasively present both internally and to clients with credibility, reasoning, and emotion.
- Actively listen to truly understand the ask, client feedback, and internal feedback.
- Ensure communications are produced to the highest standards of accuracy and quality control.
- Deliver fresh ideas and personality while working with existing brand voice and tone.
Innovative & Analytical Mindset
- Conceptualizes and writes everything—from white paper ideas to scripts to in store signage to social media and more.
- Research competitors and the industry to provide insight into trends and creative foresight.
- Partners with the creatives to make the idea, copy and design a cohesive story.
People & Leadership
- Partners with creative leaders to proactively seek out and contribute action and thought provoking ideas.
- Being able to juggle multiple projects, prioritize, and meet deadlines.
- Investigating industry best practices and new possibilities.
- Taking part regularly in opportunity briefs, stretching their creative abilities consistently.
Self
- Has the personality to develop thriving client relations and can lead creative presentations.
- Strong conceptualisation and smart thinking skills.
- Energy, a sense of humour and an open & curious minds.
- Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums.
- A knack for strategic brainstorming, campaign development, creative brief development and creative execution.
- At least 2 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea.
- Mastery in developing copy for large cross channel and/or direct marketing initiatives across media, both online and off.
- Bachelor’s Degree in the appropriate field of study.
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