Communications Specialist - UAE

About Us

About Your Role

Campaign Strategy & Delivery

• Own end-to-end campaign delivery across the UAE market, from brief to launch to reporting.
• Translate business objectives into clear communication strategies, customer narratives, and actionable campaign plans.
• Build 360 campaign plans across multiple channels.
• Partner with the relevant teams across CRM, in-app, events, PR, and other channels to ensure messaging is aligned and consistent across all customer touchpoints.
• Ensure campaign narratives, tone of voice, and key messages are carried consistently across all channels.
• Lead multiple campaigns and priorities simultaneously while maintaining strong attention to detail and timelines.
• Reverse engineer campaign execution by identifying dependencies, stakeholders, blockers, and required outputs from the start.

Storytelling & Creative Direction

• Craft compelling narratives and messaging that connect business priorities with customer needs.
• Ensure all campaigns are grounded in customer insight, market context, and local relevance.
• Partner with internal teams to simplify complex topics into engaging, easy-to-understand communication.
• Review and guide creative outputs to ensure they meet Tamara’s quality standards.
• Maintain a high bar for quality across copy, creative, messaging, and execution.

Stakeholder & Cross-Functional Management

• Build strong relationships across teams and act as the connective tissue between different functions.
• Drive alignment across stakeholders with clear communication, follow-ups, and strong project management.
• Manage agencies, freelancers, and vendors to ensure deliverables are on time and up to Tamara standards.
• Your expertise:

Skills & Experience

• **2+ years** of experience in communications, campaigns, marketing, PR, or project management roles.
• Bachelor’s degree in Marketing, Communications, Business, Journalism, Media, or a related field.
• Fluent in reading, writing, and conversing in English.
• Strong project management skills and ability to take ownership of deliverables to achieve desired outcomes.
• Experience managing campaigns, content, social media, or brand communication initiatives.
• Strong understanding of the UAE market, customer behavior, cultural nuances, and what resonates locally.

Skills

• Excellent written and verbal communication skills in English.
• Strong storytelling and messaging abilities with a sharp eye for quality.
• Strong organizational skills with the ability to prioritize, multi-task, and work independently.
• Good analytical and problem-solving abilities with a focus on data-driven decision-making.
• Ability to influence and collaborate with different stakeholders across teams.

Attributes

• Self-starter with a bias for action, thriving in fast-paced and ambiguous environments.
• Highly organized, detail-oriented, and able to keep multiple work streams moving at once.
• Strong communicator who can build relationships and drive alignment across teams.
• Resilient and adaptable, with a can-do attitude toward challenges and opportunities.
• Goal-oriented, with high standards for quality and execution.
• Comfortable with ambiguity and able to build clarity where it does not exist