Cold Email Specialist
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Key skills for this role
About the Role
Pavago is hiring a Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution. The role involves managing 20-30 active clients, troubleshooting deliverability issues, optimizing copy, and building scalable systems.
Key Skills for This Role
Responsibilities
- Act as the primary point of contact for 20–30 active clients
- Lead client check ins and performance conversations
- Diagnose and optimize underperforming campaigns
- Troubleshoot deliverability issues, inbox placement problems, domain health, spam issues, list quality concerns, and low reply rates
- Review and optimize subject lines, messaging, sequencing, and personalization
- Manage and optimize warm up systems, inbox reputation, sending domains, DNS setup, SPF/DKIM/DMARC
- Personally write and refine cold email copy
- Build and improve delivery documentation and playbooks
- Work closely with developers, infrastructure teams, outreach specialists, and leadership
Requirements
- Experience inside cold email agencies, lead generation companies, outbound sales environments, or startup operations
- Strong hands on expertise in cold email strategy, deliverability, inbox placement, warm up systems, and outbound infrastructure
- Strong copywriting ability for outbound campaigns
- Experience troubleshooting spam issues, domain reputation, and low performing campaigns
- Technical understanding of APIs, automations, workflows, and outbound systems
- Daily practical use of AI tools like ChatGPT, Claude, and automation workflows
- Strong communication and client management skills
- Comfortable operating independently in fast moving environments
Full Job Posting
About the Role
- We’re hiring a highly execution focused Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution inside a fast growing startup environment.
- You will be directly responsible for cold email campaign performance, inbox placement, deliverability troubleshooting, campaign optimization, client communication, and retention.
What You’ll Own
- Act as the primary point of contact for 20–30 active clients
- Lead client check ins and performance conversations
- Manage client expectations and campaign updates
- Build strong long term client relationships
- Proactively identify risks and prevent churn before issues escalate
- Diagnose and optimize underperforming campaigns
- Troubleshoot deliverability issues, inbox placement problems, domain health, spam issues, list quality concerns, low reply rates
- Review and optimize subject lines, messaging, sequencing, personalization
- Quality check campaigns before launch
- Continuously improve campaign performance and outcomes
- Manage and optimize warm up systems, inbox reputation, sending domains, DNS setup, SPF/DKIM/DMARC
- Understand how inbox placement impacts results
Required Experience & Skills
- Experience inside cold email agencies, lead generation companies, outbound sales environments, or startup operations
- Strong hands on expertise in cold email strategy, deliverability, inbox placement, warm up systems, outbound infrastructure
- Strong copywriting ability for outbound campaigns
- Experience troubleshooting spam issues, domain reputation, low performing campaigns
- Technical understanding of APIs, automations, workflows, outbound systems
- Daily practical use of AI tools, ChatGPT, Claude, automation workflows
- Strong communication and client management skills
- Comfortable operating independently in fast moving environments
Nice to Have Experience
- Experience with Instantly, Smartlead, Clay, Apollo, Lemlist, Outreach, HubSpot
- Familiarity with Zapier, Make, webhooks, automation systems
- Experience scaling outbound systems for startups or agencies
- Background in SaaS or lead generation environments
What a Typical Day Looks Like
- Review campaign performance dashboards and inbox health
- Troubleshoot deliverability or reply rate issues
- Optimize copy, targeting, and sequencing
- Join client calls and provide performance updates
- Coordinate with outreach and technical teams
- Launch and QA new campaigns
- Monitor domain reputation and warm up systems
- Update SOPs and operational tracking systems
Key Metrics for Success (KPIs)
- Client retention and churn reduction
- Inbox placement and deliverability rates
- Campaign reply and conversion performance
- Client satisfaction and relationship health
- SLA adherence and operational consistency
- Overall impact on client campaign results
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