Cluster Marketing Manager - Saudis Only
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Key skills for this role
About the Role
Pullman Hotels & Resorts seeks a Cluster Marketing Manager to execute annual marketing and communications plans, manage PR activities, and ensure brand consistency across guest touchpoints.
Key Skills for This Role
Responsibilities
- Execute annual marketing and communications plans, aligning activities with department budgets and ROI targets
- Monitor industry, cultural, and travel trends; conduct competitive analysis
- Execute public relations activities for the hotel based on marketing goals
- Ensure brand consistency across all guest touchpoints including signage, collateral, guest experiences, events, and B2B/B2C channels
- Coordinate with design and production agencies for timely delivery of marketing materials
- Implement global/regional brand campaigns using provided guidelines and assets
- Maintain and create visual assets like photography, videography and graphics for marketing and PR
- Execute PR and media activities per annual strategy, covering F&B, rooms, spa, leisure, MICE
- Update media kit with fact sheets, executive bios, imagery, and brand content
- Support press events, visits, and familiarization trips to boost hotel exposure
- Draft news releases, articles, and executive statements to enhance brand storytelling
- Track marketing expenses and manage the MarComm budget
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or related field
- 3 5 years of hands on Marketing and PR experience, preferably in hospitality or consumer focused industry
- Strong copywriting and editing skills
- Experience managing agency relationships and coordinating multi channel campaigns
- Familiarity with basic design software (Canva, Adobe Suite) and internal communication platforms
Full Job Posting
Company Description
- What is in it for you: ALL Heartist benefit card offering discounted rates in Accor worldwide
- Learning programs through our Academies and the opportunity to earn qualifications while you work
- Opportunity to develop your talent and grow within your property and across the world
- Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21
Your Team And Working Environment
- Pullman ZamZam Makkah stands as a distinctive landmark in Makkah, located in the spectacular Abraj Al Bait complex, directly adjoining Masjid Al Haram and the holy Kaaba
Our Commitment To Diversity & Inclusion
- We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Why work for Accor?
- We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality.
Execution & Organizing
- Execution of annual marketing and communications plans, aligning activities with department budgets, ROI targets and wider business objectives.
- Monitor industry, cultural, and travel trends; conduct competitive analysis.
- Execute public relations activities for the hotel based on its marketing goals.
Brand Identity & Communications Messaging
- Ensure brand consistency across all guest touchpoints including signage, collateral, guest experiences, events, B2B and B2C channels.
- Coordinate with design and production agencies for timely delivery of marketing materials, hotel gifts and media giveaways.
- Implement global/regional brand campaigns using provided guidelines and assets.
- Maintain and create visual assets like photography, videography and graphics for marketing and PR, as per brand guidelines.
Public Relations & Media Relations
- Execute PR and media activities per annual strategy, covering F&B, rooms, spa, leisure, MICE.
- Update media kit with fact sheets, executive bios, imagery, and brand content.
- Support press events, visits, and familiarization trips to boost hotel exposure.
- Draft news releases, articles, and executive statements to enhance brand storytelling.
- Maintain media databases, mailing lists, and clipping reports for monitoring and planning.
- Respond promptly to media inquiries and assist with crisis communication protocols.
Campaign Development & Execution
- Implement multi channel campaigns aligned with annual plans and brand guidelines.
- Support brand activations, sponsorship, media partnerships, events, and experiences ensuring creative excellence and maximizing engagement and interest.
- Track campaign performance and recommend optimizations based on data insights.
Agency & Partner Management
- Handle daily communication with creative and PR agencies on scope, timelines, and budgets.
- Coordinate hotel participation in promotions, tourism board campaigns, events and collaborations.
Financial & Performance Management
- Track marketing expenses and manage the MarComm budget.
- Prepare regular reports on campaign performance, media coverage and ROI for leadership review.
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