Cluster Marketing and Communications Manager
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Key skills for this role
About the Role
As Cluster Marketing & Communications Manager, Faena Wadi Safar & Faena The Red Sea you will be the guardian of brand positioning, storytelling, and market presence across a mul.
Key Skills for This Role
Responsibilities
- Define and execute the integrated marketing and communications strategy across the cluster
- Strengthen and protect brand positioning across all properties, ensuring consistency and alignment with ultra luxury standards
- Develop destination storytelling that elevates awareness and desirability in key global markets
- Translate commercial and brand objectives into clear, impactful marketing plans and campaigns
- Lead the planning and execution of 360 marketing campaigns across digital, social, PR, and offline channels
- Ensure alignment of all marketing activity with revenue, sales, and commercial objectives
- Oversee content development, creative direction, and brand messaging across all platforms
- Manage seasonal, tactical, and long lead campaigns to drive demand and brand engagement
- Lead all external communications, media relations, and PR strategy across the cluster
- Build and maintain strong relationships with key media, influencers, and luxury travel partners
- Manage press coverage, brand reputation, and crisis communications where required
- Ensure consistent and compelling brand narrative across all external touchpoints
Requirements
- Define and execute the integrated marketing and communications strategy across the cluster
- Strengthen and protect brand positioning across all properties
- Develop destination storytelling that elevates awareness and desirability in key global markets
- Lead the planning and execution of 360 marketing campaigns across digital, social, PR, and offline channels
- Oversee content development, creative direction, and brand messaging across all platforms
- Lead all external communications, media relations, and PR strategy across the cluster
- Oversee digital marketing strategy including website, SEO, CRM, email, and paid media
- Lead and develop a high performing cluster marketing and communications team
Full Job Posting
The Role
- As Cluster Marketing & Communications Manager, Faena Wadi Safar & Faena The Red Sea you will be the guardian of brand positioning, storytelling, and market presence across a multi property ultra luxury cluster.
- You will lead the development and execution of integrated marketing and communications strategies that elevate brand visibility, drive demand, and strengthen the positioning of the destination across global luxury audiences.
- Acting as a key commercial partner, you will work closely with Sales, Revenue, Operations, and external agencies to ensure all marketing activity is aligned, impactful, and commercially effective.
- In this role, you will translate brand vision into compelling narratives and high impact campaigns balancing creativity, commercial intent, and brand integrity across all touchpoints.
Brand Strategy & Destination Positioning
- Define and execute the integrated marketing and communications strategy across the cluster
- Strengthen and protect brand positioning across all properties, ensuring consistency and alignment with ultra luxury standards
- Develop destination storytelling that elevates awareness and desirability in key global markets
- Translate commercial and brand objectives into clear, impactful marketing plans and campaigns
Integrated Marketing & Campaign Execution
- Lead the planning and execution of 360 marketing campaigns across digital, social, PR, and offline channels
- Ensure alignment of all marketing activity with revenue, sales, and commercial objectives
- Oversee content development, creative direction, and brand messaging across all platforms
- Manage seasonal, tactical, and long lead campaigns to drive demand and brand engagement
Public Relations & Communications
- Lead all external communications, media relations, and PR strategy across the cluster
- Build and maintain strong relationships with key media, influencers, and luxury travel partners
- Manage press coverage, brand reputation, and crisis communications where required
- Ensure consistent and compelling brand narrative across all external touchpoints
Digital, Social & Performance Marketing
- Oversee digital marketing strategy including website, SEO, CRM, email, and paid media
- Drive social media strategy to enhance brand engagement and audience growth
- Optimise digital performance to support direct bookings, lead generation, and brand awareness
- Collaborate with Revenue and Sales teams to align digital activity with commercial priorities
Commercial & Cross Functional Collaboration
- Work closely with Revenue Management, Sales, and Operations to ensure fully aligned go to market strategies
- Support demand generation initiatives across pre opening and operational phases
- Partner with external agencies, creative studios, and media partners to deliver best in class output
- Ensure all marketing activity contributes to broader commercial performance and destination growth
Team Leadership & Capability Building
- Lead and develop a high performing cluster marketing and communications team
- Foster a culture of creativity, accountability, and excellence in execution
- Guide internal stakeholders and property teams on brand standards and marketing alignment
- Continuously evolve marketing capability, tools, and processes to enhance effectiveness and impact
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