Cluster Director of Marketing & Communications
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Key skills for this role
About the Role
Develop and execute the cluster-wide Marketing & Communications strategy for FAENA The Red Sea and FAENA Wadi Safar. Serve as the strategic marketing advisor to ownership groups.
Key Skills for This Role
Responsibilities
- Develop and execute cluster wide Marketing & Communications strategy for FAENA The Red Sea and FAENA Wadi Safar
- Serve as strategic marketing advisor to ownership groups, executive leadership, and corporate stakeholders
- Lead positioning, launch, and ongoing brand development of both destinations
- Oversee all marketing, communications, PR, social media, content, digital marketing, advertising, and creative initiatives
- Develop and oversee annual marketing budgets and analyze campaign performance
- Lead, mentor, and develop a high performing Marketing & Communications team
Requirements
- Experience in luxury hospitality marketing and communications
- Proven leadership and team management skills
- Strong stakeholder management and relationship building abilities
- Experience developing integrated marketing plans and campaigns
- Knowledge of brand development and positioning
Full Job Posting
Role Overview
- Develop and execute the cluster wide Marketing & Communications strategy for FAENA The Red Sea and FAENA Wadi Safar.
- Serve as the strategic marketing advisor to ownership groups, executive leadership, and corporate stakeholders.
- Lead the positioning, launch, and ongoing brand development of both destinations, ensuring alignment with FAENA's global vision and standards.
Key Responsibilities
- Act as the guardian of the FAENA brand, ensuring consistency across all communications, guest touchpoints, campaigns, and partnerships.
- Build and maintain strong relationships with multiple ownership representatives, destination partners, government entities, tourism authorities, and key stakeholders.
- Develop integrated annual marketing plans that support commercial objectives, brand growth, and market share expansion.
- Oversee all marketing, communications, public relations, social media, content, digital marketing, advertising, and creative initiatives across the cluster.
- Lead strategic storytelling initiatives that showcase FAENA's unique blend of luxury, culture, wellness, entertainment, and art.
- Direct the development of pre opening, launch, and ongoing marketing campaigns for both properties.
- Collaborate closely with Commercial, Revenue, Sales, Operations, Residences, Spa, Culinary, and Events teams to ensure business alignment.
- Identify and cultivate strategic partnerships with luxury brands, cultural institutions, creative collaborators, influencers, and industry leaders.
- Oversee reputation management, media relations, crisis communications, and executive communications strategies.
- Manage external agencies, creative partners, production teams, and media buying agencies to ensure maximum return on investment.
- Develop and oversee annual marketing budgets, ensuring effective allocation of resources and strong commercial outcomes.
- Analyze campaign performance, market intelligence, consumer insights, and competitive trends to inform strategic decision making.
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