Chinese Social Media Lead Generation Specialist (Dubai Real Estate)
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Key skills for this role
About the Role
Habico Properties seeks a Chinese Social Media Lead Generation Specialist to generate qualified buyer and investor leads for Dubai real estate through Chinese digital platforms. The role involves creating engaging content, managing communities, and converting prospects into leads.
Key Skills for This Role
Responsibilities
- Generate qualified real estate leads through Chinese social media platforms including WeChat, Xiaohongshu, Douyin, Weibo, Bilibili, and Zhihu
- Create and publish engaging Chinese language content focused on Dubai real estate and investment opportunities
- Manage and grow social media communities and groups
- Respond promptly to inquiries and convert prospects into qualified leads
- Build relationships with potential investors and homebuyers
- Coordinate with the sales team to ensure smooth lead handover
- Maintain accurate records of leads and campaign performance
- Stay up to date with trends in the Chinese digital market and implement innovative lead generation strategies
Requirements
- Proven experience generating leads through Chinese social media platforms
- Strong understanding of the Chinese digital marketing landscape
- Fluent in Mandarin (spoken and written)
- Experience in social media marketing, digital advertising, or online community management
- Excellent communication and relationship building skills
- Self motivated, target driven, and able to work independently
- English proficiency is an advantage
- Experience in real estate marketing is preferred but not mandatory
Full Job Posting
About the Role
- Habico Properties is looking for a highly motivated Chinese Social Media Lead Generation Specialist to generate qualified buyer and investor leads for Dubai real estate through leading Chinese digital platforms.
- If you understand the Chinese digital ecosystem, know how to build online communities, and can attract genuine property buyers through engaging content and conversations, we'd love to hear from you.
Key Responsibilities
- Generate qualified real estate leads through Chinese social media platforms, including WeChat, Xiaohongshu (RED), Douyin, Weibo, Bilibili, Zhihu.
- Create and publish engaging Chinese language content focused on Dubai real estate and investment opportunities.
- Manage and grow social media communities and groups.
- Respond promptly to inquiries and convert prospects into qualified leads.
- Build relationships with potential investors and homebuyers.
- Coordinate with the sales team to ensure smooth lead handover.
- Maintain accurate records of leads and campaign performance.
- Stay up to date with trends in the Chinese digital market and implement innovative lead generation strategies.
Requirements
- Proven experience generating leads through Chinese social media platforms.
- Strong understanding of the Chinese digital marketing landscape.
- Fluent in Mandarin (spoken and written). English proficiency is an advantage.
- Experience in social media marketing, digital advertising, or online community management.
- Excellent communication and relationship building skills.
- Self motivated, target driven, and able to work independently.
- Experience in real estate marketing is preferred but not mandatory.
Preferred Skills
- Knowledge of Dubai real estate or international property investment.
- Experience running paid campaigns on Chinese platforms.
- Experience using CRM systems.
- Ability to create short form video and visual content.
- Strong analytical skills to optimize campaign performance.
What We Offer
- Competitive salary or attractive commission structure (based on experience).
- Performance based incentives.
- Opportunity to work with a fast growing Dubai real estate company.
- Access to premium property listings and marketing support.
- Career growth and professional development opportunities.
- Flexible remote working options (where applicable).
KPIs
- Number of qualified leads generated each month.
- Lead to meeting conversion rate.
- Lead quality and engagement.
- Social media growth and audience engagement.
- Contribution to property sales.
How to Apply
- Send your updated CV, a brief introduction about your experience with Chinese social media platforms, examples of campaigns or accounts managed, and results or case studies demonstrating successful lead generation.
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