Channel Marketing Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Solink is seeking a Channel Marketing Manager to bridge product marketing, field marketing, and enablement to accelerate partner-led growth. The role involves adapting messaging for partner audiences, driving co-marketing initiatives, managing Marketplace presence, and building partner certification programs.
Key Skills for This Role
Responsibilities
- Collaborate with Product Marketing to adapt Solink's messaging, sales decks, and battle cards for partner use
- Develop customizable templates, playbooks, and co branded assets tailored to different partner types
- Create and maintain a living library of partner ready content to support sales, campaigns, and events
- Lead the planning and execution of joint marketing campaigns with top tier partners
- Produce monthly partner newsletters and support a regular webinar series
- Collaborate with Channel Account Managers on territory based field marketing activities, campaigns, and partner demos
- Design and launch a multi tiered partner certification curriculum (eLearning, virtual workshops, bootcamps)
- Develop training modules, videos, and knowledge assessments to drive proficiency
- Track certification progress and correlate to partner performance and sourced revenue
- Drive enablement across the different groups within Strategic Alliances and ISV Partners
- Work closely with Strategic Alliances and ISV Partners to build joint go to market plans, messaging, and enablement
- Own and manage Solink's presence on partner and technology Marketplaces, including listings, content updates, and performance tracking
Requirements
- Bachelor's degree in Marketing, Business, Communications or related field
- 5+ years of experience in channel, field, or account based marketing—preferably in a B2B SaaS environment
- Strong writer/editor with experience producing both long form and short form marketing content
- Experience planning and executing partner events, webinars, and joint campaigns
- Proficiency with marketing analytics and CRM tools (e.g., Salesforce, HubSpot)
- Excellent project management, cross functional collaboration, and communication skills
Full Job Posting
About Solink
- At Solink, our mission is to safeguard what matters most.
- We provide businesses with the tools to know sooner and act faster by transforming video security into real time operational insights.
- Our cloud based platform integrates seamlessly with your existing cameras and systems.
- Trusted by over 30,000 locations across 32+ countries.
- We've been recognized by Deloitte's Fast 50 and Fast 500, Business Intelligence Group, and as one of Ottawa's Best Places to Work.
The Role
- Solink is evolving from a direct sales focus to a hybrid go to market model.
- As our Channel Marketing Manager, you'll bridge product marketing, field marketing, and enablement to accelerate partner led growth.
- You'll adapt and localize our core messaging and sales collateral for diverse partner audiences.
- You are a strategic self starter who thrives in a cross functional environment and is passionate about partner success.
What You'll Do
- Build Partner Ready Messaging & Collateral: Collaborate with Product Marketing to adapt Solink's messaging, sales decks, and battle cards for partner use.
- Develop customizable templates, playbooks, and co branded assets tailored to different partner types.
- Create and maintain a living library of partner ready content to support sales, campaigns, and events.
- Drive Co Marketing & Field Campaigns: Lead the planning and execution of joint marketing campaigns with top tier partners.
- Produce monthly partner newsletters and support a regular webinar series.
- Collaborate with Channel Account Managers on territory based field marketing activities, campaigns, and partner demos.
- Enable & Certify Our Partners: Design and launch a multi tiered partner certification curriculum.
- Develop training modules, videos, and knowledge assessments to drive proficiency.
- Track certification progress and correlate to partner performance and sourced revenue.
- Drive enablement across the different groups within Strategic Alliances and ISV Partners.
- Manage Strategic Alliances, ISV Partnerships & Marketplace: Work closely with Strategic Alliances and ISV Partners to build joint go to market plans.
- Own and manage Solink's presence on partner and technology Marketplaces.
What You Bring
- Must Have: Bachelor's degree in Marketing, Business, Communications or related field.
- 5+ years of experience in channel, field, or account based marketing—preferably in a B2B SaaS environment.
- Strong writer/editor with experience producing both long form and short form marketing content.
- Experience planning and executing partner events, webinars, and joint campaigns.
- Proficiency with marketing analytics and CRM tools (e.g., Salesforce, HubSpot).
- Excellent project management, cross functional collaboration, and communication skills.
- Nice to Have: Experience building or scaling a partner enablement or certification program.
- Experience working with Strategic Alliances, ISV Partners, or managing a Marketplace listing/program.
- Familiarity with channel ecosystems in retail, QSR, or physical security tech sectors.
Security Requirements
- Candidates must undergo a criminal records check upon hire.
- Be a Canadian Citizen (dual citizens included), or eligible to work in Canada.
- Be willing to comply with Solink's own security policies and standards.
Our Values
- Act with URGENCY – Our customers move fast, so we do too.
- Deliver with QUALITY – We sweat the details and hold a high bar.
- Win with TEAM – No egos. Just outcomes, built together.
- Lead with TRUST – We earn it through clarity, consistency, and care.
Why Solink?
- Clarity and trust: We support flexibility in how and where work gets done.
- Meaningful equity: Every full time, permanent employee has a stake in our growth.
- Comprehensive benefits: Fully paid health & dental (no waiting period) + CAD 500 health spending account.
- Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
- Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar.
- Candid culture: Clear expectations, honest feedback, and no politics.
- Social connection: From So learns to Solink o and So lunches.
What to Expect from the Hiring Process
- Intro call with our Talent Team.
- Interview with the Hiring Manager.
- Role relevant task or case (if applicable).
- Final interviews with cross functional team members.
- Reference Checks.
- Offer & onboarding.
How to Apply
- Submit your resume and a short cover letter via our Careers Page.
- Solink uses artificial intelligence (AI) to screen, assess, and/or select candidates for this position.
- Solink is an Equal Opportunity Employer.
- Compensation Range: CAD 87,640 CAD 123,600
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Solink
Senior Software Engineer in Test (SDET)
Ottawa, CAN
Solink is looking for a Senior SDET to design and build test automation frameworks for their Device Management team. You will write production-quality code, integrate tests into CI/CD, and advocate for quality across the
Technical Support Representative
Ottawa, CAN
Solink is seeking a Technical Support Representative to provide frontline technical support for its cloud-based video security platform. You will troubleshoot hardware, software, and networking issues, support field tech
Senior Tax & Compliance Specialist
Ottawa, CAN
Solink is seeking a Senior Tax & Compliance Specialist to own Canadian and U.S. tax compliance. You will manage direct and indirect tax, support audits, and build scalable processes. Ideal candidates are CPAs with 4+ yea
Finance Manager
Ottawa, CAN
Solink is looking for a Finance Manager to own financial planning, budgeting, forecasting, and performance management. The ideal candidate has a strong financial analysis background, is energized by cross-functional comp
Channel Marketing Manager
Ottawa, CAN
Solink is hiring a Channel Marketing Manager to bridge product marketing, field marketing, and enablement for partner-led growth. You will adapt messaging, drive co-marketing, manage Marketplace presence, and build partn
Channel Marketing Manager
Ottawa, CAN
Solink is seeking a Channel Marketing Manager to drive partner-led growth by adapting messaging, managing co-marketing initiatives, and building partner enablement programs. The role requires 5+ years of channel or field
Technical Manager II
Ottawa, CAN
Solink is looking for an Engineering Manager to lead the Device Management group, building performant and scalable solutions for IoT devices. You will set technical strategy, manage a team, and partner with product and a
Senior Sales Operations Analyst (13 month contract)
Ottawa, CAN
Solink is looking for a Senior Sales Operations Analyst to act as a Business Partner to Sales Leaders, analyzing data and providing insights to scale revenue growth. You will establish customer lifecycle processes, optim
Senior Software Engineer in Test (SDET)
Ottawa, CAN
Technical Support Representative
Ottawa, CAN
Senior Tax & Compliance Specialist
Ottawa, CAN
Finance Manager
Ottawa, CAN
Channel Marketing Manager
Ottawa, CAN
Channel Marketing Manager
Ottawa, CAN
Technical Manager II
Ottawa, CAN
Senior Sales Operations Analyst (13 month contract)
Ottawa, CAN