Channel Marketing Manager
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Key skills for this role
About the Role
Solink is seeking a Channel Marketing Manager to drive partner-led growth by adapting messaging, managing co-marketing initiatives, and building partner enablement programs. The role requires 5+ years of channel or field marketing experience in B2B SaaS.
Key Skills for This Role
Responsibilities
- Build partner ready messaging and collateral by adapting Solink's messaging for partner use
- Develop customizable templates, playbooks, and co branded assets for different partner types
- Lead planning and execution of joint marketing campaigns with top tier partners
- Produce monthly partner newsletters and support regular webinar series
- Design and launch multi tiered partner certification curriculum
- Develop training modules, videos, and knowledge assessments
- Manage Solink's presence on partner and technology Marketplaces
- Gather feedback from partners and track engagement to improve programs
- Monitor key metrics such as deal registration, partner sourced pipeline, and certification completion
- Present quarterly channel marketing reviews to internal stakeholders
Requirements
- Bachelor's degree in Marketing, Business, Communications or related field
- 5+ years of experience in channel, field, or account based marketing—preferably in B2B SaaS
- Strong writer/editor with experience producing long form and short form marketing content
- Experience planning and executing partner events, webinars, and joint campaigns
- Proficiency with marketing analytics and CRM tools (e.g., Salesforce, HubSpot)
- Excellent project management, cross functional collaboration, and communication skills
Full Job Posting
About Solink
- Mission: safeguard what matters most
- Cloud based platform integrates with existing cameras and systems
- Trusted by over 30,000 locations across 32+ countries
- Recognized by Deloitte's Fast 50 and Fast 500
The Role
- Evolving from direct sales to hybrid go to market model
- Empowering global network of resellers, SIs, VARs, strategic alliances, and ISV partners
- Bridge product marketing, field marketing, and enablement to accelerate partner led growth
What You'll Do
- Build Partner Ready Messaging & Collateral
- Drive Co Marketing & Field Campaigns
- Enable & Certify Our Partners
- Manage Strategic Alliances, ISV Partnerships & Marketplace
- Deliver Channel Insights & Optimize Programs
- Collaborate Cross Functionally
What You Bring
- Bachelor's degree in Marketing, Business, Communications or related field
- 5+ years of experience in channel, field, or account based marketing—preferably in B2B SaaS
- Strong writer/editor with experience producing both long form and short form marketing content
- Experience planning and executing partner events, webinars, and joint campaigns
- Proficiency with marketing analytics and CRM tools (e.g., Salesforce, HubSpot)
- Excellent project management, cross functional collaboration, and communication skills
Nice to Have
- Experience building or scaling a partner enablement or certification program
- Experience working with Strategic Alliances, ISV Partners, or managing a Marketplace listing/program
- Familiarity with channel ecosystems in retail, QSR, or physical security tech sectors
Security Requirements
- Candidates must undergo a criminal records check upon hire
- Be a Canadian Citizen or eligible to work in Canada
- Be willing to comply with Solink's own security policies and standards
Why Solink?
- Clarity and trust: flexibility in how and where work gets done
- Meaningful equity for every full time, permanent employee
- Comprehensive benefits: fully paid health & dental + CAD 500 health spending account
- Wellness support: monthly reimbursement for fitness, wellness, or mental health programs
- Growth through merit
- Candid culture
- Social connection
Compensation Range
- CAD 87,640 CAD 123,600
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