Channel Marketing Manager
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Key skills for this role
About the Role
Solink is hiring a Channel Marketing Manager to bridge product marketing, field marketing, and enablement for partner-led growth. You will adapt messaging, drive co-marketing, manage Marketplace presence, and build partner certification programs.
Key Skills for This Role
Responsibilities
- Build partner ready messaging and collateral by adapting Solink's messaging, sales decks, and battle cards for partner use
- Develop customizable templates, playbooks, and co branded assets tailored to different partner types
- Create and maintain a living library of partner ready content
- Lead planning and execution of joint marketing campaigns with top tier partners
- Produce monthly partner newsletters and support a regular webinar series
- Collaborate with Channel Account Managers on territory based field marketing activities
- Design and launch a multi tiered partner certification curriculum (eLearning, virtual workshops, bootcamps)
- Develop training modules, videos, and knowledge assessments to drive proficiency
- Track certification progress and correlate to partner performance and sourced revenue
- Drive enablement across Strategic Alliances and ISV Partners' internal teams
- Own and manage Solink's presence on partner and technology Marketplaces
- Gather feedback from partners and track engagement to improve programs continuously
Requirements
- Bachelor's degree in Marketing, Business, Communications or related field
- 5+ years of experience in channel, field, or account based marketing—preferably in a B2B SaaS environment
- Strong writer/editor with experience producing both long form and short form marketing content
- Experience planning and executing partner events, webinars, and joint campaigns
- Proficiency with marketing analytics and CRM tools (e.g., Salesforce, HubSpot)
- Excellent project management, cross functional collaboration, and communication skills
- Experience building or scaling a partner enablement or certification program (nice to have)
- Experience working with Strategic Alliances, ISV Partners, or managing a Marketplace listing/program (nice to have)
- Familiarity with channel ecosystems in retail, QSR, or physical security tech sectors (nice to have)
- Must undergo a criminal records check upon hire
- Be a Canadian Citizen or eligible to work in Canada
Full Job Posting
About Solink
- Solink provides a cloud based platform that transforms video security into real time operational insights.
- Trusted by over 30,000 locations across 32+ countries, including McDonald’s and JYSK.
- Recognized by Deloitte’s Fast 50™ and Fast 500™, and as one of Ottawa’s Best Places to Work.
The Role
- Solink is evolving to a hybrid go to market model, empowering a global network of resellers, SIs, VARs, strategic alliances, and ISV partners.
- As Channel Marketing Manager, you'll bridge product marketing, field marketing, and enablement to accelerate partner led growth.
What You'll Do
- Build Partner Ready Messaging & Collateral: Collaborate with Product Marketing to adapt messaging, sales decks, and battle cards for partner use.
- Develop customizable templates, playbooks, and co branded assets tailored to different partner types.
- Create and maintain a living library of partner ready content.
- Drive Co Marketing & Field Campaigns: Lead planning and execution of joint marketing campaigns with top tier partners.
- Produce monthly partner newsletters and support a regular webinar series.
- Collaborate with Channel Account Managers on territory based field marketing activities.
- Enable & Certify Our Partners: Design and launch a multi tiered partner certification curriculum.
- Develop training modules, videos, and knowledge assessments.
- Track certification progress and correlate to partner performance.
- Drive enablement across Strategic Alliances and ISV Partners' internal teams.
- Manage Strategic Alliances, ISV Partnerships & Marketplace: Build joint go to market plans and manage Solink's presence on partner Marketplaces.
- Deliver Channel Insights & Optimize Programs: Gather feedback, monitor key metrics, and present quarterly reviews.
What You Bring Must Have
- Bachelor's degree in Marketing, Business, Communications or related field.
- 5+ years of experience in channel, field, or account based marketing—preferably in B2B SaaS.
- Strong writer/editor with experience producing both long form and short form marketing content.
- Experience planning and executing partner events, webinars, and joint campaigns.
- Proficiency with marketing analytics and CRM tools (e.g., Salesforce, HubSpot).
- Excellent project management, cross functional collaboration, and communication skills.
Nice to Have
- Experience building or scaling a partner enablement or certification program.
- Experience working with Strategic Alliances, ISV Partners, or managing a Marketplace listing/program.
- Familiarity with channel ecosystems in retail, QSR, or physical security tech sectors.
Security Requirements
- Candidates must undergo a criminal records check upon hire.
- Be a Canadian Citizen (dual citizens included), or eligible to work in Canada.
- Be willing to comply with Solink’s own security policies and standards.
Why Solink?
- Flexibility in how and where work gets done.
- Meaningful equity for every full time, permanent employee.
- Fully paid health & dental (no waiting period) + CAD 500 health spending account.
- Monthly reimbursement for fitness, wellness, or mental health programs.
- Growth through merit.
- Candid culture with clear expectations and honest feedback.
- Social connection through So learns, Solink o, and So lunches.
Compensation Range
- CAD 87,640 CAD 123,600 per year.
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