Business Lead - Communications Consultancy
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Key skills for this role
About the Role
Publicis Groupe seeks a Business Lead to manage client relationships and drive growth for a communications consultancy. The role requires 15+ years of experience in advertising and communications, with expertise in strategic planning, digital marketing, and team leadership.
Key Skills for This Role
Responsibilities
- Manage, maintain and develop the client relationship including servicing the business end to end
- Oversee the overall performance, profitability, growth, and reputation of the agency
- Generate year on year revenue growth supported by visionary business plans
- Set the yearly strategic roadmap with the client on business transformation
- Be the single reference to setting, negotiating, understanding, and activating the client’s Master Service Agreement (MSA)
- Responsible for the management of the client’s P&L end to end
- Drive business transformation of existing clients and actively pursue new opportunities
- Drive collaboration between client, client’s team and practices to ensure best strategic solutions
- Mentor and develop team members, fostering a culture of high performance and collaboration
Requirements
- At least 15 years of experience in communication and advertising and managing clients
- 12 years+ experience in managing and coaching successful teams
- A strong record of accomplishment of meeting or beating revenue goals and set KPIs
- A strong network of senior level industry professional and experts
- Demonstrated success at building industry leading intellectual capital, processes, and ideas
- 5 Years of demonstrated hands on experience in performing strategic planning and leadership
- Thorough understanding of all aspects of selling, designing, performing, and delivering large complex projects
- Strong leadership abilities and the ability to teach and mentor direct reports
- Project management skills with ability to co ordinate multiple projects of different scales simultaneously
- Self starter and self motivated with ability to work independently
- Ability to communicate across all levels of clients (from executive to C level) and all levels of the agency/client
- Deep level of understanding of relevant industry verticals including communications, media, production, PR, technology, data, digital, e commerce, CRM, etc.
Full Job Posting
Role Overview
- An expert across all creative and media agency services and platforms.
- A hands on future leader across all facets of the brand agency’s business.
- Focus on solving problems and growing clients’ businesses keeping true to a sound and profitable commercial model.
- A strategic trailblazer who boldly takes risks and makes difficult decisions.
Technical & Product
- Manage, maintain and develop the client relationship including servicing the business end to end.
- Oversee the overall performance, profitability, growth, and reputation of the agency.
- Generate year on year revenue growth supported by visionary business plans.
- Set the yearly strategic roadmap with the client on business transformation.
- Be the single reference to setting, negotiating, understanding, and activating the client’s Master Service Agreement (MSA).
- Responsible for the management of the client’s P&L end to end.
- Drive business transformation of existing clients and actively pursue new opportunities.
- Drive collaboration between client, client’s team and practices to ensure best strategic solutions.
- Constantly aim to drive award winning work delivered to the client.
- Elevate the client and the client’s team by training and knowledge sharing.
- Have an entrepreneurial approach to driving higher revenues for the client.
- Develop a detailed understanding of competitors’ service capability in the local market.
Business Acumen & Operational Efficiency
- Responsible towards the flawless delivery of all client’s campaigns and deliverables.
- Consult with internal stakeholders to build the best solutions for each campaign.
- Responsible towards meeting business KPIs for both client and brand.
- Knowledge of in depth channel planning and management.
- Always on top of all campaigns’ planning ensuring a smooth planning process.
- Keep accurate records of campaign and campaign performance.
- Maintain an effectiveness mindset through KPI setting and Performance metrics.
- Responsible in keeping all communication channels open internally and externally.
- Enhance internal process by developing effective measurement and feedback loops.
- Actively looks for breakthrough business ideas and practices.
Operational
- Oversee the strategic communication management, planning and creative process.
- Manage budgets on weekly/monthly/yearly basis.
- Keep accurate records of campaigns against client agreed contractual scope.
- Responsible in insuring that all delivery and reporting of campaigns is done on time and with zero errors.
- Responsible and accountable for the hygiene of the account end to end.
- Responsible in upholding the compliance for the account end to end.
- Continuous alignment with the internal integrated team on campaign deliverables.
- Responsible in overlooking the entire billing management process end to end.
- Proactively look for ways to enhance internal process through process automation.
- Exercise good judgment by making sound and well informed decisions.
- Manage high level technical delivery of web 3.0 scope.
- Expert in setting up ROI frameworks to drive marketing and sales objectives.
Innovative & Analytical Mindset
- A self starter & entrepreneurial spirit.
- Passion for innovation and creative thinking.
- Committed to high standard in a pragmatic manner.
- Ability to challenge conventional thinking in a constructive way.
- Develop and drive the skills matrix required to service the account(s).
- Drive and support the transformation, upskilling and reskilling of talent.
- Ensure all Groupe led and assigned trainings are attended by team members.
- Drive collaborative education sessions between the internal team.
- Ensure client educational sessions are periodically set by quarter.
- Keep up with the newest trends and changes of the industry.
- Collaborate with the talent team to enhance the learning curriculum.
- Write a bi annually point of view on the client’s industry.
People & Leadership
- Capable of developing and sharing a strategic vision that others can aspire to.
- Able to use storytelling to connect with internal and external stakeholders.
- Able to handle complex issues and make decisions even when missing information.
- Able to proactively develop meaningful relationships with key decision makers.
- Accepts responsibility for client problems, manages conflict and actively works to solve issues.
- Able to build succession plans and grow and mentor future talent.
- Encourages others to value difference, collaboration and positive spirit.
- Listens and proactively seeks views from others to create an environment that is transparent.
- Able to understand, inspire and motivate their team to pursue goals.
- Able to assess ideas and people on merit alone, without bias or favoritism.
- Capable of coaching and supporting others by aligning career expectations.
- Capable of persuading others with integrity by understanding their motivations.
Experience & Qualifications
- At least 15 years of experience in communication and advertising and managing clients.
- 12 years+ experience in managing and coaching successful teams.
- A strong record of accomplishment of meeting or beating revenue goals and set KPIs.
- A strong network of senior level industry professional and experts.
- Demonstrated success at building industry leading intellectual capital, processes, and ideas.
- 5 Years of demonstrated hands on experience in performing strategic planning and leadership.
- Thorough understanding of all aspects of selling, designing, performing, and delivering large complex projects.
- Strong leadership abilities and the ability to teach and mentor direct reports.
- Project management skills with ability to co ordinate multiple projects of different scales simultaneously.
- Self starter and self motivated with ability to work independently.
- Ability to communicate across all levels of clients (from executive to C level) and all levels of the agency/client.
- Deep level of understanding of relevant industry verticals including communications, media, production, PR, technology, data, digital, e commerce, CRM, etc.
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