Business Director - Retail Analytics & Data
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Key skills for this role
About the Role
Publicis Groupe seeks a Business Director - Retail Analytics & Data for a 12-month contract based in Abu Dhabi. This senior leadership role leads the Customer Analytics & Insights function, embedding data-driven culture and deploying modern data infrastructure.
Key Skills for This Role
Responsibilities
- Lead the creation and growth of the Customer Analytics & Insights function
- Embed a data driven culture, build governance, set processes, and coordinate analytics across business units
- Deploy modern data infrastructure and tools, ensuring data governance
- Develop advanced analytics models for customer segmentation, forecasting, churn prediction, campaign performance, inventory optimization, and customer lifetime value
- Present insights through compelling data storytelling for senior leadership
- Act as a central partner to executive stakeholders, internal cross functional teams, and external vendors
- Recruit and nurture analytics talent, promoting a culture of innovation and continuous improvement
Requirements
- 15+ years of experience in analytics, loyalty, big data, and AI
- Strong technical skills in SQL, Python, R, BI tools, Dataiku
- Excellent communication and storytelling capabilities
- Arabic is required
- Experience in deploying modern data infrastructure and tools
- Experience in team leadership, recruiting and nurturing analytics talent
Full Job Posting
Role Overview
- The Business Director is a senior leadership role responsible for end to end stewardship of client relationships within the Publicis Groupe ecosystem.
- This role leads the creation and growth of the Customer Analytics & Insights function. It is a transformational, entrepreneurial position responsible for embedding a data‑driven culture, building governance, setting processes, and coordinating analytics across business units.
- Key responsibilities include deploying modern data infrastructure and tools, ensuring data governance, and developing advanced analytics models.
- The role generates insights across customer segmentation, forecasting, churn prediction, campaign performance, inventory optimization, and customer lifetime value, supporting major functions across Retail, Marketing, Loyalty, Customer Engagement, and Digital.
- Strong emphasis is placed on presenting insights through compelling data storytelling for senior leadership.
- The position acts as a central partner to executive stakeholders, internal cross‑functional teams, and external vendors. It also focuses heavily on team leadership, recruiting and nurturing analytics talent, and promoting a culture of innovation and continuous improvement.
Qualifications
- Extensive experience (15+ years) in analytics, loyalty, big data, and AI
- Strong technical skills (SQL, Python, R, BI tools, Dataiku)
- Excellent communication and storytelling capabilities
- Arabic is required
Additional Notes
- Please note this role is based in Abu Dhabi for a 12 month contract.
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