Business Director - Content
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Key skills for this role
About the Role
Publicis Groupe seeks a Business Director - Content to lead the launch and growth of Influential in MENA, positioning it as the go-to influencer solution. The role involves practice leadership, commercial strategy, and platform expertise.
Key Skills for This Role
Responsibilities
- Lead the successful launch of Influential in MENA, establishing market leadership
- Develop and execute go to market strategies, partnerships, and positioning
- Oversee the influencer marketing practice, including Creator Solutions, campaign management, and project delivery
- Build and mentor a high performing team focused on influencer strategy and execution
- Own P&L for Influential in MENA, driving revenue growth and profitability
- Negotiate and close strategic deals with clients, creators, and partners
- Collaborate with Publicis Groupe agencies to integrate influencer solutions into broader marketing strategies
- Harness Influential’s AI powered platform and data driven capabilities for measurable results
- Stay ahead of trends in influencer marketing, social platforms, and the creator economy
Requirements
- 10+ years in influencer marketing, social media, or digital marketing leadership roles
- Proven track record in launching and scaling businesses or practices in MENA
- Strong commercial acumen with experience in deal making and P&L ownership
- Deep understanding of influencer ecosystems, creator partnerships, and campaign management
- Tech savvy with experience using influencer platforms and analytics tools
- Exceptional leadership, communication, and stakeholder management skills
Full Job Posting
Role Overview
- As Business Director for Influential, you will own the launch and growth of Influential in MENA, positioning it as the go to influencer solution for MENA brands.
- You will lead the influencer practice across Publicis Groupe, driving innovation, building strategic partnerships, and ensuring flawless execution.
- This is a unique opportunity to leverage Influential’s proprietary technology and global creator network, giving you access to thousands of vetted influencers and creators to deliver authentic, high impact campaigns.
Key Responsibilities
- Market Launch & Growth: Lead the successful launch of Influential in MENA, establishing market leadership. Develop and execute go to market strategies, partnerships, and positioning.
- Practice Leadership: Oversee the influencer marketing practice, including Creator Solutions, campaign management, and project delivery. Build and mentor a high performing team focused on influencer strategy and execution.
- Commercial & Strategic Leadership: Own P&L for Influential in MENA, driving revenue growth and profitability. Negotiate and close strategic deals with clients, creators, and partners. Collaborate with Publicis Groupe agencies to integrate influencer solutions into broader marketing strategies.
- Platform & Tech Expertise: Harness Influential’s AI powered platform and data driven capabilities for measurable results. Stay ahead of trends in influencer marketing, social platforms, and the creator economy.
Qualifications & Experience
- 10+ years in influencer marketing, social media, or digital marketing leadership roles.
- Proven track record in launching and scaling businesses or practices in MENA.
- Strong commercial acumen with experience in deal making and P&L ownership.
- Deep understanding of influencer ecosystems, creator partnerships, and campaign management.
- Tech savvy with experience using influencer platforms and analytics tools.
- Exceptional leadership, communication, and stakeholder management skills.
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