Business Communications Manager ME Region (SB/SP)
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Key skills for this role
About the Role
ABB seeks a Business Communications Manager for the ME Region to develop and implement communication plans for two divisions within the Electrification Business Area. The role involves creating content, managing digital channels, organizing events, and supporting marketing activities.
Key Skills for This Role
Responsibilities
- Develop and implement local communication plans for 2 of 5 Divisions within the Electrification Business Area
- Implement communications activities through all available tools according to group guidelines, directives, and messages, within approved budget
- Build strong local stories, develop key content for targeted audiences, and collaborate with marketing on promotional activities
- Work directly with Global Business Communications Manager and regional Marketing and Sales leader to develop and implement business communications plan
- Propose and implement communications plans validated by Marketing & Sales manager, in alignment with growth plans and within approved budget
- Support communications efforts, projects, and initiatives such as events, trade shows, and conferences
- Partner to help with executive messaging locally for trade media, digital communications, and thought leadership
- Assist with localization of global initiatives or campaigns
- Support generating leads via advertising, sponsorship, and other promotional activities using digital platforms
- Develop creative concepts related to all communications vehicles per branding guidelines
- Own business content on local social and digital channels for Smart Buildings and Smart Power solutions
- Organize events and trade exhibitions to improve corporate image and support the business
Requirements
- Degree in communications or related field
- Minimum 5 years of experience in the field of Communications in a B2B and B2C environment (ideally technical/industrial environment)
- Proven experience in supporting communication across all channels
- Strong written and spoken communication skills; effective storyteller
- Design experience: Adobe, Canva etc.
- Campaign tool experience: Pardot etc.
- Bilingual in Arabic and English
- Ability to manage multiple projects simultaneously with on time delivery
- Work on measurement KPIs and reporting to help track performance and learning
- Team player who thrives by contributing to the success of the team and the business
- Ability to travel and work flexible and/or fluctuating work hours as needed
Full Job Posting
Role Overview
- At ABB, we help industries run leaner and cleaner—and every person here makes that happen.
- You'll be empowered to lead, supported to grow, and proud of the impact we create together.
Your Role and Responsibilities
- Develop and implement local communication plans for 2 of 5 Divisions within the Electrification Business Area
- Implement communications activities through all available communications tools according to group guidelines, directives, and messages, within the approved budget
- Build strong local stories, develop key content for targeted audiences and collaborate with marketing on other promotional activities
- Work directly with the Global Business Communications Manager and regional Marketing and Sales leader, to develop and implement the business communications plan
- Propose and implement communications plans validated by the Marketing & Sales manager, in alignment with growth plans and within their approved budget
- Supports communications efforts, projects, and initiatives such as events, trade shows, and conferences, or other cross divisional initiatives
- Partners to help with executive messaging locally for trade media, digital communications, and thought leadership
- Assist with the localization of global initiatives or campaigns
- Supports generating leads via advertising, sponsorship, and other promotional activities, using the internet as a hub for integrated marketing communications through pardot and similar campaign tools
- Develops creative concepts related to all communications vehicles, per branding guidelines with a strong writer/editor that adheres to ABB brand standards and guidelines
- Owns the business content on local social and digital channels for Smart Buildings and Smart Power solutions
- Organizes events and trade exhibitions to improve corporate image and to support the business
Qualifications for the Role
- Degree in communications or related field and minimum 5 years of experience in the field of Communications in a B2B and B2C environment (ideally technical/industrial environment)
- Proven experience in supporting communication across all channels
- Strong written and spoken communication skills. Effective storyteller.
- Design experience: Adobe, Canva etc.
- Campaign tool experience: Pardot etc.
- Bilingual in Arabic & English
- Ability to manage multiple projects simultaneously with on time delivery
- Work on measurement KPIs and reporting to help track performance and learning
- Team player who thrives by contributing to the success of the team and the business
- Ability to travel and work flexible and/or fluctuating work hours as needed
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