Associate Business Director - Media
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Key skills for this role
About the Role
Publicis Groupe seeks an Associate Business Director – Digital to lead the digital ecosystem, driving brand growth and consumer engagement. The role combines strategic leadership, digital expertise, people management, and commercial accountability.
Key Skills for This Role
Responsibilities
- Own the digital growth agenda for assigned brands/categories, ensuring digital plays a clear, measurable role in delivering business objectives
- Lead the development of integrated digital strategies aligned with brand, media, ecommerce, and commercial priorities
- Translate business objectives into full funnel digital plans across awareness, consideration, conversion, and loyalty
- Oversee digital media strategy across paid, owned, and earned channels (search, social, programmatic, video, retail media)
- Ensure performance marketing excellence with strong focus on ROI, efficiency, and scale
- Partner with ecommerce and sales teams to accelerate online growth through shopper media, marketplaces, and D2C initiatives
- Own and manage digital JBPs with key platform and media partners
- Drive meaningful innovation by testing, learning, and scaling new platforms, formats, technologies, and ways of working
- Champion a data driven mindset, embedding analytics into planning, execution, and optimization
- Lead, mentor, and develop high performing digital teams
Requirements
- 8–12 years of experience in digital marketing, media, or ecommerce (client side and/or agency)
- Proven track record working on large brands or portfolios
- Experience managing agencies and cross functional teams
- Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)
Full Job Posting
Role Overview
- The Associate Business Director – Digital is responsible for leading the digital ecosystem to drive brand growth, business performance, and consumer engagement.
- The role partners closely with brand, media, ecommerce, data, and agency teams to translate business objectives into best in class digital strategies, while accelerating digital maturity across platforms, capabilities, operating models, and culture.
- This role combines strategic leadership, hands on digital expertise, people management, and commercial accountability, acting as a trusted advisor to senior stakeholders and a key driver of digital transformation and ROI improvement.
Digital Strategy & Business Leadership
- Own the digital growth agenda for assigned brands/categories, ensuring digital plays a clear, measurable role in delivering business objectives.
- Lead the development of integrated digital strategies aligned with brand, media, ecommerce, and commercial priorities.
- Translate business objectives into full funnel digital plans across awareness, consideration, conversion, and loyalty.
- Clearly define the role of each digital channel and platform within the broader marketing mix.
- Act as a strategic thought partner to senior stakeholders, shaping decisions through clear narratives and commercially grounded recommendations.
- Drive digital planning that balances short term performance delivery with long term brand building.
- Ensure digital strategies are scalable, repeatable, and adaptable across markets and platforms.
Media, Performance and Ecommerce
- Maximize the effectiveness and efficiency of digital investment across media and commerce.
- Oversee digital media strategy across paid, owned, and earned channels (search, social, programmatic, video, retail media).
- Ensure performance marketing excellence with strong focus on ROI, efficiency, and scale.
- Partner with ecommerce and sales teams to accelerate online growth through shopper media, marketplaces, and D2C initiatives.
- Lead structured test and learn agendas across audiences, formats, creatives, and platforms to continuously improve effectiveness.
JBP & Commercial Value Management
- Maximize the strategic and commercial value of Joint Business Partnerships.
- Own and manage digital JBPs with key platform and media partners.
- Communicate JBP impact clearly to senior stakeholders, linking investment to outcomes.
- Track spend commitments and ensure contractual obligations are met.
- Package, document, and report JBP value delivery.
Innovation & Use Case Driven Transformation
- Drive meaningful innovation that delivers measurable business impact, by systematically testing, learning, and scaling new platforms, formats, technologies, and ways of working.
- Identify emerging platforms, formats, technologies, and capabilities relevant to the business.
- Translate innovation opportunities into clear business led use cases.
- Own and lead a structured test and learn agenda across digital media, content, audiences, and commerce.
- Ensure innovation initiatives are integrated into broader digital strategies, not treated as standalone pilots.
Data, Measurement & Effectiveness
- Continuously improve digital ROI through disciplined measurement, learning, and optimization.
- Champion a data driven mindset, embedding analytics into planning, execution, and optimization.
- Define and own clear KPIs and measurement frameworks across brand, performance, and commerce objectives.
- Partner with data, analytics, and media partners to improve attribution, learning agendas, and marketing effectiveness.
- Regularly assess digital ROI performance, identifying levers to improve returns.
Stakeholder and Agency Management
- Lead and inspire agency partners, ensuring high standards of strategic thinking, executional excellence, and collaboration.
- Manage senior internal stakeholders with confidence, clarity, and strong narrative building.
- Ensure alignment across marketing, media, ecommerce, CRM, and technology teams.
Team Leadership & Capability Building
- Lead, mentor, and develop high performing digital teams.
- Build future ready digital capabilities across performance, content, social, and commerce.
- Foster a culture of ownership, curiosity, and continuous improvement.
Qualifications
- Strong expertise across digital media, performance marketing, social, and ecommerce.
- Proven experience leading integrated digital strategies at scale.
- Deep understanding of full funnel marketing and consumer journeys.
- Strong commercial mindset with ability to link digital investment to business outcomes.
- Excellent stakeholder management and communication skills.
- Leadership experience with the ability to inspire and develop teams.
- Comfort operating in complex, matrixed organizations.
- 8–12 years of experience in digital marketing, media, or ecommerce (client side and/or agency).
- Proven track record working on large brands or portfolios.
- Experience managing agencies and cross functional teams.
- Bachelor’s degree in Marketing, Business, or a related field (MBA a plus).
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