Associate Business Director - Creative Services
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Key skills for this role
About the Role
Publicis Groupe seeks an Associate Business Director to lead creative operations, ensuring efficient resource allocation and workflow. The role involves capacity planning, staffing solutions, and process optimization to support agency success.
Key Skills for This Role
Responsibilities
- Operate as a functional channel between Creative and Account management, assessing workload needs before assignments
- Take ownership of the Capacity Plan and ensure it is updated regularly
- Receive and review new assignment briefs to understand creative needs and evaluate available resources
- Prepare staffing solutions by matching appropriate teams with suitable projects
- Manage all resources and ensure projects/accounts are staffed accordingly
- Monitor timesheets and vacations for the full team and prepare reports
- Serve as Casting Manager, mapping talent to business needs
- Maintain the repository and act as gatekeeper for asset management
- Follow and lead the Groupe GDPR policy
Requirements
- At least 8+ years of experience in a relevant or operations related job role
- Demonstrates understanding of strategy, creative, data & analytics, digital & film production processes and terminology
- Extremely organized and good negotiation skills
- Able to take calculative risks
- An operations background with a ‘can do’ positive attitude
- Possesses good verbal and written communication skills
Full Job Posting
Overview
- The primary role of the Associate Business Director Creative Operations is to lead the creative operations, find solutions internally, and report to the Business Director Creative Operations.
- Working with all stakeholders, have an overview of the capacity and utilization of each creative resource.
- The responsibility includes ensuring the agency is running efficiently almost as a profit centre, and no client deadlines are missed.
Technical & Product Pre Briefing Phase
- Operates as a functional channel between Creative and Account management by working before assignments to assess implications and anticipate workload needs.
- Attends status meetings and collaborates with Creative Resources and Communications team throughout the creative development.
- Takes ownership of the Capacity Plan and ensures it is updated regularly.
Briefing Phase
- Receives and reviews new assignment briefs to ensure assignment syncs with forecasting and to understand actual creative needs.
- Evaluates the available creative resources (aptitude, workstyle, skill, and workload) against creative needs.
- Works to prepare staffing solutions based on matching the right teams with suitable projects.
- Presents staffing solutions to assign appropriate creative team and works with the CCO & CD to organize and inform the team.
- Organizes creative briefing and pit stops with time, location, and team members and attends briefing.
Post Briefing Phase
- Tracks individuals’ creative contributions to the agency.
- Manage all resources and ensure all projects/accounts are staffed accordingly.
- Ensure department leads see all briefs before dispatching the work to the team.
- Manage the team's time and make recommendations to prioritize their workload to ensure timely work delivery.
- Work closely with the team leads in prioritizing/reallocating workloads.
Business Acumen & Operational Efficiency
- Serve as Casting Manager who understands employees’ skill sets, strengths, and weaknesses to map talent appropriately.
- Anticipate trends within the group and create innovative solutions.
- Assesses skill sets and specialities, assigning the best possible resources for every project.
- Continually monitors the group for efficiencies and overloaded reports concerns and opportunities to the head of creative services.
- Manage the day to day running of the workload allocations.
- Regularly watch timesheets and vacations for the full team and prepare reports.
- Monitors the repository and remains gatekeeper for asset management.
- Follows and leads the Groupe GDPR policy and guides others to follow.
Innovative & Analytical Mindset
- Possesses good verbal and written communication skills to enhance negotiation and liaison with key stakeholders.
- Tracks creative contributions and helps people do their best.
- Projects optimism in the face of challenges.
- Confidently brings escalated situations to resolution.
- Gains support and ownership of all key stakeholders to deploy resources efficiently.
- Problem solver and solution oriented.
- To keep calm under extreme work pressure and yet deliver.
People & Leadership
- Takes initiative to challenge an established point of view with respect and openness.
- Able to use storytelling to connect with internal and external stakeholders.
- Able to handle complex issues and make decisions even when missing information.
- Capable of proactively developing meaningful relationships with key decision makers.
- Accepts responsibility for client problems, manages conflict and actively works to solve issues.
- Able to build succession plans and grow and mentor future talent.
- Able to provide constructive feedback to others in a timely manner.
- Demonstrates a collaborative and positive spirit and showcases inclusivity.
- Listens and proactively seeks views from others to create a transparent environment.
- Able to motivate their team to pursue goals and deliver beyond their beliefs.
- Able to assess ideas and people on merit alone, without bias or favoritism.
- Empowers individuals to solve problems with full support when needed.
Self
- Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
- Displays openness to the ideas of others and leverages them when beneficial.
- Demonstrates the growth mindset and proactively adapts behavior for sustained success.
- Able to set high impact objectives and goes above and beyond to exceed performance.
- Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.
- Able to constructively challenge the status quo and take risks.
- Approaches situations and individuals with honesty, integrity, transparency and humbleness.
- Showcases resilience and maintains drive and a positive outlook when faced with challenges.
- Actively listens and is receptive to others' feedback on performance.
- Able to take justified risks when appropriate and take accountability when things don’t go as planned.
- An early identifier of change, able to proactively develop and share plans to seize opportunities.
- Acts ethically and makes ethical decisions in line with local regulations and contracts.
Qualifications
- At least 8+ years of experience in a relevant or operations related job role.
- Demonstrates understanding strategy, creative, data & analytics, digital & film production processes and terminology.
- Extremely organized and good negotiation skills.
- Able to take calculative risks.
- An operations background with a ‘can do’ positive attitude.
- Possesses good verbal and written communication skills to enhance negotiation and liaison with key stakeholders.
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