Assistant Sales Manager - Catering
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Key skills for this role
Role Overview
The Assistant Sales Manager - Catering is a full-time, on-site position based in Abu Dhabi, supporting the growth and retention of catering clients.
This role involves managing day-to-day sales activities such as responding to inquiries, preparing proposals and quotations, and following up with leads to convert opportunities into confirmed events.
The individual will coordinate closely with operations and kitchen teams to ensure accurate event details, menu selections, and service standards, while maintaining strong relationships with corporate, private, and government clients.
Responsibilities include monitoring sales performance, updating CRM or tracking systems, supporting the development of promotional campaigns, and representing UNF Group at client meetings, site visits, and industry events.
The role also contributes to market research, competitor analysis, and continuous improvement of catering offerings to align with the company’s vision and values.
Key Skills for This Role
Full Job Posting
Role Description
The Assistant Sales Manager - Catering is a full-time, on-site position based in Abu Dhabi, supporting the growth and retention of catering clients.
This role involves managing day-to-day sales activities such as responding to inquiries, preparing proposals and quotations, and following up with leads to convert opportunities into confirmed events.
The individual will coordinate closely with operations and kitchen teams to ensure accurate event details, menu selections, and service standards, while maintaining strong relationships with corporate, private, and government clients.
Responsibilities include monitoring sales performance, updating CRM or tracking systems, supporting the development of promotional campaigns, and representing UNF Group at client meetings, site visits, and industry events.
The role also contributes to market research, competitor analysis, and continuous improvement of catering offerings to align with the company’s vision and values.
Qualifications
- Catering and F&B sales experience, including managing client accounts and supporting event-focused revenue growth.
- Strong communication, negotiation, and relationship-building skills for working with diverse clients and internal teams.
- Organizational and time-management abilities to handle multiple inquiries, deadlines, and events simultaneously.
- Knowledge of catering operations, menu planning, and basic cost and margin concepts within the F&B industry.
- Proficiency with MS Office and familiarity with CRM or sales tracking tools.
- Ability to work on-site in Abu Dhabi, including flexibility for weekends or evenings as required by events.
- Previous experience in hospitality, catering, or F&B environments; UAE market experience is an advantage.
- Diploma or bachelor’s degree in Business, Hospitality Management, or a related field is preferred.
- Fluency in English; Arabic language skills are a plus.
- Service-oriented mindset aligned with UNF Group’s values of warmth, connection, and passion.
Responsibilities
- Managing day-to-day sales activities such as responding to inquiries, preparing proposals and quotations, and following up with leads to convert opportunities into confirmed events.
- Coordinating closely with operations and kitchen teams to ensure accurate event details, menu selections, and service standards.
- Maintaining strong relationships with corporate, private, and government clients.
- Monitoring sales performance, updating CRM or tracking systems, and supporting the development of promotional campaigns.
- Representing UNF Group at client meetings, site visits, and industry events.
- Contributing to market research, competitor analysis, and continuous improvement of catering offerings.
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