Assistant Performance Marketing Manager|Arabic Speaker

Role Overview

Digital P&L and Commercial Ownership

• Own and manage the digital marketing P&L within the agreed business framework.
• Manage budgets based on expected revenue, customer acquisition, customer lifetime value, conversion, and profitability.
• Evaluate performance using commercial outcomes rather than impressions, leads, or cost per lead alone.
• Use CAC, LTV, and the LTV:CAC ratio to assess sustainable acquisition economics.
• Understand how spend, lead quality, conversion, transaction value, revenue, gross margin, CAC, and LTV affect business results.

Digital Marketing Management

• Lead the planning, execution, governance, and optimization of PSI’s digital marketing activities.
• Manage acquisition across paid search, paid social, display, programmatic, portals, websites, landing pages, and other digital channels.
• Evaluate channel performance using CAC, LTV, LTV:CAC, conversion, revenue contribution, quality, efficiency, and scalability.

Performance and Unit Economics

• Maintain knowledge of CAC, LTV, LTV:CAC ratio, CAC payback period, conversion rate, marketing spend, revenue, ROAS, and cost per transaction.
• Monitor revenue per acquired customer, cost per qualified opportunity, marketing efficiency, funnel conversion, gross margin contribution, retention, budget utilization, and channel profitability.
• Use CPL as a diagnostic metric rather than the primary measure of digital marketing success.

SEO, AEO, and GEO

• Own and continuously improve PSI’s organic digital visibility through SEO.
• Coordinate technical SEO, on-page optimization, content structure, internal linking, metadata, keyword targeting, authority, and website performance.
• Monitor organic rankings, traffic, search visibility, conversion, CAC, and revenue contribution from organic acquisition.
• Develop AEO practices for search answers, featured results, voice search, and AI-powered search experiences.

Marketing Technology

• Manage and develop the marketing side of PSI’s MarTech ecosystem.
• Maintain visibility over platforms, systems, integrations, subscriptions, vendors, and associated costs.
• Evaluate MarTech investments based on business need, utilization, scalability, integration requirements, and expected financial impact.
• Coordinate integrations across CRM, websites, applications, analytics, advertising, WhatsApp, and lead-management systems.

Artificial Intelligence Initiatives

• Own and coordinate AI initiatives for marketing, lead management, customer engagement, sales enablement, content, search, analytics, and automation.
• Identify opportunities for AI calling, conversational AI, chatbots, lead qualification, content automation, recommendation engines, predictive models, and segmentation.
• Use AI initiatives to reduce CAC, increase conversion, improve LTV and customer experience, increase productivity, or reduce operational costs.

Requirements

• Arabic language capability, as indicated by the source title.
• Ability to evaluate digital marketing through revenue, profitability, CAC, LTV, conversion, and broader commercial outcomes.
• Ability to understand and discuss digital marketing economics, including marketing spend, customer value, channel profitability, and acquisition scalability.
• Ability to work across Marketing, Sales, Technology, Data, CRM, Product, Finance, and external vendors.
• Technological curiosity and operational capability to drive digital, AI, and MarTech initiatives.
• Ability to coordinate integrations across CRM, websites, applications, analytics, advertising, WhatsApp, and lead-management systems.