Assistant Manager - Performance Marketing |Arabic Speaker

Role Overview

Candidate Profile

• The candidate should be commercially minded and able to connect marketing investment with customers, revenue, lifetime value, and sustainable business value.
• The candidate should understand CAC, LTV, LTV:CAC, conversion, revenue, budgets, profitability, SEO, media, CRM, AI, automation, APIs, attribution, and digital platforms.
• The role requires technological curiosity and operational capability to drive digital, AI, and MarTech initiatives.
• Arabic language capability is specified in the source title.

Commercial Ownership

• Own and manage the digital marketing P&L within the agreed business framework.
• Manage budgets based on expected revenue, customer acquisition, customer lifetime value, conversion, and profitability.
• Use CAC and LTV as core measures of acquisition economics and optimize the LTV:CAC ratio.
• Evaluate performance based on commercial outcomes rather than media metrics alone.

Digital Marketing

• Lead the planning, execution, governance, and optimization of PSI's digital marketing activities.
• Manage acquisition across paid search, paid social, display, programmatic, portals, websites, landing pages, and other digital channels.
• Optimize campaigns using customer acquisition and business outcomes rather than lead volume alone.

SEO and Search Visibility

• Own and continuously improve organic digital visibility through technical SEO, on-page optimization, content structure, internal linking, metadata, keyword targeting, authority, and website performance.
• Develop AEO practices to increase visibility across search answers, featured results, voice search, and AI-powered search experiences.
• Monitor organic rankings, traffic, visibility, conversion, CAC, and revenue contribution.

MarTech and Integrations

• Manage marketing platforms, systems, integrations, subscriptions, vendors, and associated costs.
• Evaluate MarTech investments for business need, utilization, scalability, integration requirements, and financial impact.
• Coordinate integrations between CRM, websites, applications, analytics, advertising, WhatsApp, lead management, and other business platforms.

Artificial Intelligence Initiatives

• Coordinate AI initiatives involving marketing, lead management, customer engagement, sales enablement, content, search, analytics, and automation.
• Identify opportunities for AI calling, conversational AI, chatbots, lead qualification, content automation, recommendation engines, predictive models, and segmentation.
• Use AI to reduce CAC, increase conversion and LTV, improve customer experience, increase productivity, or reduce operating costs.