Assistant Manager, Modern Trade
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Key skills for this role
Role Overview
The Assistant Manager, Modern Trade role focuses on growth, executional excellence, and customer partnerships in the retail channel.
The role delivers retail value through sales, displays, new items, core distribution, route coverage, drop size, market share, and success rate.
The position reports to the Associate Director, Sales.
Key Skills for This Role
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Position summary
The Assistant Manager, Modern Trade role focuses on growth, executional excellence, and customer partnerships in the retail channel.
The role delivers retail value through sales, displays, new items, core distribution, route coverage, drop size, market share, and success rate.
The position reports to the Associate Director, Sales.
Location and work setting
- The position is based at the Nestlé sales office in Riyadh, Saudi Arabia.
- Daily field visits and follow-up with stores in an assigned area are central to the role.
Requirements
- Two to three years of relevant field sales experience is required; food and beverage experience is preferred.
- A bachelor’s degree in business administration, marketing, or a related field is required.
- Excellent customer service, organizational, attention-to-detail, communication, selling, and analytical skills are required.
- Proficiency in MS Office, including Excel, Word, and Outlook, and other POS systems is required.
- The candidate must be able to analyze financial, inventory, retail-condition, and other data to apply appropriate selling techniques.
Sales and account management
- Develop customer relationships and initiate contract negotiations covering visibility, shelf space, promotions, and implementation.
- Achieve core distribution, new SKU listings, picture-of-success targets, agreed visibility, and other BDA elements.
- Deliver territory sales volumes by category and manage long-term customer relationships.
- Report market intelligence, sales analysis, competitor activity, launches, customer plans, and shopper profiles to sales management.
Retail execution and compliance
- Conduct daily field visits and follow up with stores to ensure product availability.
- Implement promotional plans and maintain on-shelf availability through merchandiser coordination and store visits.
- Ensure correct product handling, stock auditing, stock rotation, and resolution of short-expiry issues.
- Reconcile collections according to payment terms and maintain customer records, sales reports, and activity forms.
- Follow up on merchandiser journey plans and resolve shelf, checkout, secondary placement, and gondola issues.
- Comply with Nestlé instructions, local codes, and the WHO International Code of Marketing of Breast-Milk Substitutes.
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