Assistant F&B Marketing Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
JW Marriott Marquis Dubai seeks an Assistant F&B Marketing Manager to develop and execute strategic marketing initiatives for all F&B outlets. The role oversees marketing calendars, social media, content creation, and campaign execution to enhance guest engagement and revenue.
Key Skills for This Role
Responsibilities
- Develop annual, outlet specific marketing plans aligned with revenue and brand objectives
- Plan, brief, and execute integrated marketing campaigns across F&B outlets
- Own and maintain the F&B marketing calendar for the property
- Oversee content strategy and day to day management of F&B social media channels
- Collaborate on photo and video shoots, ensuring strong visual storytelling
- Lead marketing plans for new outlet openings, menu launches, and rebranding initiatives
- Track campaign performance and prepare detailed reports with insights and recommendations
- Work closely with culinary, operations, PR, and external creative agencies
Requirements
- 3 5 years of marketing experience, preferably in hospitality, F&B, luxury, or lifestyle brands
- Proven experience in planning and executing integrated marketing campaigns
- Hands on experience managing social media accounts and digital content strategies
- Exposure to developing marketing plans, brand strategies, and launch campaigns
- Experience working with agencies, creative teams, and cross functional stakeholders
- Bachelor's degree in Marketing, Communications, Hospitality Management, or related discipline
- Proficiency in Adobe Creative Suite and/or Canva
- Knowledge of campaign reporting, analytics, and KPI tracking
Full Job Posting
Position Summary
- The Assistant F&B Marketing Manager is responsible for developing and executing strategic marketing initiatives for all F&B outlets at JW Marriott Marquis Dubai.
Candidate Profile Experience
- 3–5 years of marketing experience, preferably in hospitality, F&B, luxury, or lifestyle brands
- Proven experience in planning and executing integrated marketing campaigns
- Hands on experience managing social media accounts and digital content strategies
- Exposure to developing marketing plans, brand strategies, and launch campaigns
- Experience working with agencies, creative teams, and cross functional stakeholders
- Prior experience in a supervisory or senior executive marketing role is an advantage
Skills And Knowledge
- Strong expertise in F&B marketing, including outlet positioning, promotions, and guest engagement strategies
- Advanced understanding of social media platforms, content planning, and performance optimization
- Ability to develop structured marketing calendars and annual marketing plans
- Strong creative and strategic thinking, with the ability to translate brand vision into execution
- Proficiency in Adobe Creative Suite and/or Canva for content development and approvals
- Knowledge of campaign reporting, analytics, and KPI tracking to measure performance and ROI
- Excellent project management skills with the ability to handle multiple campaigns simultaneously
- Strong communication and storytelling skills, with attention to brand tone and consistency
- Understanding of luxury hospitality brand standards and guest experience expectations
- Ability to collaborate effectively with F&B operations, culinary teams, and marketing leadership
Education or Certification
- Bachelor’s degree in marketing, Communications, Hospitality Management, or a related discipline
- Additional certifications in digital marketing, branding, or social media are a plus
Core Work Activities
- Develop annual, outlet specific marketing plans aligned with revenue and brand objectives
- Define F&B brand strategies, positioning, and campaign direction for all outlets
- Identify key commercial opportunities and seasonal activations
- Plan, brief, and execute integrated marketing campaigns across F&B outlets
- Manage campaign timelines, deliverables, and stakeholder alignment
- Oversee execution of promotions, launches, and experiential activations
- Own and maintain the F&B marketing calendar for the property
- Coordinate all outlet campaigns, offers, events, and partnerships
- Ensure alignment between marketing initiatives and operational readiness
- Oversee content strategy and day to day management of F&B social media channels
- Create, curate, and approve engaging content aligned with brand tone
- Monitor performance and optimize content based on insights and trends
Content Development & Brand Execution
- Collaborate on photo and video shoots, ensuring strong visual storytelling
- Support the creation of campaign assets, menus, and promotional materials
- Ensure consistency across all brand touchpoints and digital platforms
Launch Planning & Brand Activations
- Lead marketing plans for new outlet openings, menu launches, and rebranding initiatives
- Develop go to market strategies including teaser, launch, and sustain phases
- Coordinate cross functional teams to ensure successful execution
Reporting & Performance Analysis
- Track campaign performance and prepare detailed reports with insights and recommendations
- Analyze social media, digital, and campaign KPIs to optimize future initiatives
- Present findings and learnings to the F&B Marketing Manager and leadership
Stakeholder & Agency Coordination
- Work closely with culinary, operations, PR, and external creative agencies
- Manage timelines, approvals, and deliverables across multiple stakeholders
- Support media and influencer collaborations as part of campaign strategies
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at JW Marriott
Pool Life Guard
Doha, QAT
JW Marriott is hiring a Pool Lifeguard to ensure guest safety at the pool. Responsibilities include rescue techniques, monitoring swimmers, enforcing rules, and maintaining cleanliness. Requires CPR and First Aid certifi
Multi-Property Assistant Credit Manager
Dubai, UAE
JW Marriott seeks a Multi-Property Assistant Credit Manager to oversee credit operations for multiple properties in Dubai. The role involves approving credit issuance, auditing compliance, managing accounts receivable, a
Multi-Property Finance Manager
Dubai, UAE
JW Marriott seeks a Multi-Property Finance Manager to lead financial operations across properties in Dubai. The role requires financial management skills, including P&L analysis, budgeting, forecasting, and capital expen
Chef de Partie
Dubai, UAE
JW Marriott in Dubai is hiring a Chef de Partie to prepare special meals, monitor food quality, and assist with kitchen operations. The role requires at least 3 years of related work experience and a technical or vocatio
Chef de Partie
Dubai, UAE
JW Marriott is seeking a Chef de Partie in Dubai to prepare special meals, regulate cooking temperatures, and ensure food quality. The role requires at least 3 years of related work experience and a technical school degr
Commis 1
Dubai, UAE
JW Marriott Marquis Hotel Dubai is hiring a Commis 1 to join their culinary team. The role involves preparing and presenting dishes to high standards, supporting kitchen operations, and maintaining food safety. Candidate
Chef de Partie
Dubai, UAE
JW Marriott Marquis Hotel Dubai is hiring a Chef de Partie to prepare and cook food according to recipes and quality standards. The role involves regulating equipment temperatures, ensuring proper portioning, and maintai
Chef de Partie - VNTG
Dubai, UAE
JW Marriott Marquis Hotel Dubai is hiring a Chef de Partie for VNTG restaurant. The role involves preparing and cooking food according to recipes and quality standards, regulating equipment temperatures, and ensuring pro
Pool Life Guard
Doha, QAT
Multi-Property Assistant Credit Manager
Dubai, UAE
Multi-Property Finance Manager
Dubai, UAE
Chef de Partie
Dubai, UAE
Chef de Partie
Dubai, UAE
Commis 1
Dubai, UAE
Chef de Partie
Dubai, UAE
Chef de Partie - VNTG
Dubai, UAE