Assistant Director Of Marketing
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Key skills for this role
About the Role
JW Marriott Marquis Hotel Dubai is seeking an Assistant Director of Marketing to lead marketing strategy, team management, and campaign execution for a luxury hotel. The role requires a bachelor's degree, 5+ years of hospitality marketing experience, and strong leadership skills.
Key Skills for This Role
Responsibilities
- Support the Multi Property Director of Marketing in overseeing day to day operations and productivity of the marketing team
- Help prioritize workflows, allocate resources, and ensure timely execution of projects and campaigns
- Foster a collaborative, high performing, and solutions oriented team culture
- Contribute toward annual and quarterly marketing strategy development across all properties and business segments
- Support campaign planning aligned with revenue goals, seasonality, brand positioning, and market demand
- Assist in identifying commercial opportunities, emerging trends, and new audience segments
- Work closely with F&B, Revenue, Sales, Rooms, Operations, Spa, and Loyalty teams to ensure marketing initiatives support wider commercial objectives
- Manage timelines, workflows, and stakeholder coordination across major projects including hotel enhancement programs, restaurant launches, repositioning initiatives, seasonal campaigns, partnerships and activations
- Manage external agencies, freelancers, production partners, and vendors to ensure quality output, timely delivery, and strong ROI
- Support the development of strategic partnerships, media collaborations, influencer initiatives, and brand activations
Requirements
- Bachelor’s degree in Marketing, Communications, Hospitality, Business, or related field preferred
- Minimum 5 years of experience in hospitality, luxury, lifestyle, or integrated marketing
- Previous leadership or managerial experience preferred
- Strong understanding of luxury hospitality positioning, digital marketing, PR, partnerships, and campaign execution
- Proven experience managing multiple stakeholders, agencies, and concurrent projects in fast paced environments
- UAE market experience strongly preferred
Full Job Posting
Position Overview
- JW Marriott Marquis Hotel Dubai is a 5 star hotel with 1608 rooms, located on Sheikh Zayed Road.
- The Assistant Director of Marketing will support the Multi Property Director of Marketing in overseeing marketing operations.
Experience
- Bachelor’s degree in Marketing, Communications, Hospitality, Business, or related field preferred
- Minimum 5 years of experience in hospitality, luxury, lifestyle, or integrated marketing
- Previous leadership or managerial experience preferred
- Strong understanding of luxury hospitality positioning, digital marketing, PR, partnerships, and campaign execution
- Proven experience managing multiple stakeholders, agencies, and concurrent projects in fast paced environments
- UAE market experience strongly preferred
Skills and Knowledge
- Strong commercial awareness and understanding of hospitality business drivers
- Excellent organizational and project management capabilities
- Strong leadership and team management skills
- Excellent written and verbal English communication skills
- Ability to manage multiple priorities and timelines simultaneously
- Strong understanding of social media, digital marketing, PR and brand positioning
- Collaborative, solutions oriented and adaptable mindset
- Strong interpersonal and stakeholder management skills
Essential Functions
- Support the Multi Property Director of Marketing in overseeing the day to day operations and productivity of the marketing team
- Help prioritize workflows, allocate resources, and ensure timely execution of projects and campaigns
- Foster a collaborative, high performing, and solutions oriented team culture
- Provide guidance and support to marketing managers, executives, coordinators, and creative team members
- Contribute toward annual and quarterly marketing strategy development across all properties and business segments
- Support campaign planning aligned with revenue goals, seasonality, brand positioning, and market demand
- Assist in identifying commercial opportunities, emerging trends, and new audience segments
- Work closely with F&B, Revenue, Sales, Rooms, Operations, Spa, and Loyalty teams to ensure marketing initiatives support wider commercial objectives
- Manage timelines, workflows, and stakeholder coordination across major projects including hotel enhancement programs, restaurant launches, repositioning initiatives, seasonal campaigns, partnerships and activations
- Manage external agencies, freelancers, production partners, and vendors to ensure quality output, timely delivery, and strong ROI
- Support the development of strategic partnerships, media collaborations, influencer initiatives, and brand activations
- Ensure all marketing collateral and communications align with Marriott brand standards and property positioning
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