Wholesale Manager - Lacoste
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Key skills for this role
About the Role
Chalhoub Group is seeking a commercially minded Wholesale Manager to lead the regional wholesale business for Lacoste, driving sales performance and brand excellence across multiple markets.
Key Skills for This Role
Responsibilities
- Drive regional wholesale sales, profitability, and commercial performance across multiple markets and distribution partners
- Build and strengthen relationships with brand principals, distributors, and key external stakeholders
- Lead commercial negotiations, including trading terms, margins, exclusivity agreements, and brand support initiatives
- Develop buying strategies and manage seasonal product assortments to maximize commercial opportunities
- Partner with Marketing teams to execute impactful brand campaigns and support clients in driving sell through and profitability
- Ensure pricing strategies are competitive, commercially sound, and consistent across all wholesale channels
- Monitor market trends, competitor activity, and consumer insights to identify opportunities for growth
- Champion brand standards by ensuring excellence in visual merchandising, retail execution, and customer experience
- Manage budgets, sales performance, and operational efficiencies, implementing action plans where required
- Lead, coach, and develop a high performing team while fostering a collaborative and performance driven culture
Requirements
- Proven experience in wholesale, distribution, or brand management within premium or lifestyle fashion, sportswear, or retail
- Strong commercial and financial acumen with experience managing P&L performance
- Experience working with regional markets and managing distributor or wholesale partner relationships
- Strong negotiation and stakeholder management skills
- Experience in buying, assortment planning, and pricing strategy is highly desirable
- Analytical mindset with the ability to translate market insights into commercial action
- Excellent leadership, communication, and relationship building skills
- Comfortable working in a fast paced, multi market environment with regular regional travel
Full Job Posting
What you'll be doing
- We are looking for a commercially minded Wholesale Manager to lead the regional wholesale business for Lacoste, driving sales performance, profitability, and brand excellence across multiple markets.
- This is a highly visible role requiring strong commercial acumen, relationship management skills, and the ability to balance strategic thinking with operational execution.
Key Responsibilities
- Drive regional wholesale sales, profitability, and commercial performance across multiple markets and distribution partners.
- Build and strengthen relationships with brand principals, distributors, and key external stakeholders to support long term business growth.
- Lead commercial negotiations, including trading terms, margins, exclusivity agreements, and brand support initiatives.
- Develop buying strategies and manage seasonal product assortments to maximize commercial opportunities across the region.
- Partner with Marketing teams to execute impactful brand campaigns and support clients in driving sell through and profitability.
- Ensure pricing strategies are competitive, commercially sound, and consistent across all wholesale channels.
- Monitor market trends, competitor activity, and consumer insights to identify opportunities for growth and continuous improvement.
- Champion brand standards by ensuring excellence in visual merchandising, retail execution, and customer experience across all markets.
- Manage budgets, sales performance, and operational efficiencies, implementing action plans where required.
- Lead, coach, and develop a high performing team while fostering a collaborative and performance driven culture.
What you’ll need to succeed
- Proven experience in wholesale, distribution, or brand management within premium or lifestyle fashion, sportswear, or retail.
- Strong commercial and financial acumen with experience managing P&L performance.
- Experience working with regional markets and managing distributor or wholesale partner relationships.
- Strong negotiation and stakeholder management skills.
- Experience in buying, assortment planning, and pricing strategy is highly desirable.
- Analytical mindset with the ability to translate market insights into commercial action.
- Excellent leadership, communication, and relationship building skills.
- Comfortable working in a fast paced, multi market environment with regular regional travel.
What we can offer you
- Health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
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