Trade Marketing Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Mai Dubai is looking for a Trade Marketing Manager to lead trade strategy and execution across Modern Trade, Traditional Trade, Food Service, and E-commerce. The role involves planning, activation, performance analytics, and perfect-store execution.
Key Skills for This Role
Responsibilities
- Build and execute channel focused trade marketing plans to strengthen brand visibility and accelerate sales growth
- Lead the annual trade marketing calendar, including planning, budgeting, and ROI optimization
- Develop merchandising guidelines, POS materials, and in store activation tools
- Partner with Sales & Marketing to create tailored programs for Modern Trade, Traditional Trade, and Food Service
- Improve numeric and weighted distribution through aligned trade initiatives
- Conduct category reviews, shopper insights, and competitive analysis to identify growth opportunities
- Manage trade promotions, visibility agreements, and tactical activations with key retailers and distributors
- Ensure in store execution quality through audits and establish 'perfect store' standards
- Lead trade launches for new products, ensuring strong distribution and retailer engagement
- Collaborate with Supply Chain to forecast stock and ensure availability for trade campaigns
- Deliver monthly reports on promotion performance, display compliance, and channel KPIs
- Build strong customer partnerships with tailored programs and category driving recommendations
Requirements
- 10+ years of Trade Marketing experience in FMCG or Beverage industry
- Strong understanding of retail channels and shopper behavior in the GCC
- Proven ability to manage trade activations, merchandising, and promotional calendars
- Analytical mindset with experience in reporting, insights, and ROI evaluation
- Excellent cross functional collaboration with Sales, Marketing, and Supply Chain
- Ability to manage agencies, merchandising teams, and external partners
Full Job Posting
Role Summary
- Mai Dubai is looking for a Trade Marketing Manager to lead our trade strategy and execution across Modern Trade, Traditional Trade, Food Service, and E commerce.
- In this role, you will own the full trade marketing agenda — from planning and activation to performance analytics and perfect store execution.
Key Responsibilities
- Build and execute channel focused trade marketing plans to strengthen brand visibility and accelerate sales growth.
- Lead the annual trade marketing calendar, including planning, budgeting, and ROI optimization.
- Develop merchandising guidelines, POS materials, and in store activation tools that drive execution excellence.
- Partner with Sales & Marketing to create tailored programs for Modern Trade, Traditional Trade, and Food Service.
- Improve numeric and weighted distribution through aligned trade initiatives.
- Conduct category reviews, shopper insights, and competitive analysis to identify growth opportunities.
- Manage trade promotions, visibility agreements, and tactical activations with key retailers and distributors.
- Ensure in store execution quality through audits and establish 'perfect store' standards.
- Lead trade launches for new products, ensuring strong distribution and retailer engagement.
- Collaborate with Supply Chain to forecast stock and ensure availability for trade campaigns.
- Deliver monthly reports on promotion performance, display compliance, and channel KPIs.
- Build strong customer partnerships with tailored programs and category driving recommendations.
What We’re Looking For
- 10+ years of Trade Marketing experience in FMCG or Beverage industry.
- Strong understanding of retail channels and shopper behavior in the GCC.
- Proven ability to manage trade activations, merchandising, and promotional calendars.
- Analytical mindset with experience in reporting, insights, and ROI evaluation.
- Excellent cross functional collaboration with Sales, Marketing, and Supply Chain.
- Ability to manage agencies, merchandising teams, and external partners.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Mai Dubai™ Bottled Drinking Water
Assistant Manager HSSE
Dubai, UAE
Mai Dubai seeks an Assistant Manager HSSE to drive HSSE frameworks across UAE operations. The role involves leading the HSSE team, ensuring regulatory compliance, conducting audits, and fostering a safety culture. Requir
Assistant Manager – Warehouse & Distribution
Dubai, UAE
Mai Dubai is hiring an Assistant Manager – Warehouse & Distribution in Dubai. The role involves overseeing daily warehouse and distribution operations, ensuring inventory accuracy, and leading teams. Candidates need 7-10
Maintenance Manager
Dubai, UAE
Mai Dubai seeks an experienced Maintenance Manager to lead maintenance operations at a manufacturing facility. The role involves developing asset care plans, managing spare parts, driving continuous improvement, and over
Assistant Manager – E-Commerce
Dubai, UAE
Mai Dubai is seeking an Assistant Manager – E-Commerce to drive online sales growth and manage key marketplace accounts like Talabat, Noon, and Amazon. The ideal candidate has 7-10 years of FMCG experience with strong e-
Information Technology Infrastructure Manager
Dubai, UAE
Mai Dubai is seeking an experienced IT Infrastructure & Security Manager to lead IT infrastructure, cybersecurity, service delivery, and technology projects. The role requires 15+ years of IT experience with 7+ years in
Project Manager
Dubai, UAE
We are seeking an experienced and results-driven Project Manager to lead strategic, commercial, and cross-functional projects across the organization. The role will be responsible for establishing project governance, dri
Warehouse Logistics Manager
Dubai, UAE
We are looking for an experienced and dynamic Warehouse, Fleet & Logistics Manager to lead fleet operations, warehouse coordination, and distribution activities while ensuring operational efficiency, compliance, and cont
Category Brand Manager
Dubai, UAE
The Category Brand Manager is responsible for developing, implementing, and overseeing marketing strategies to build and maintain the company’s brand identity. The position requires strong leadership, creativity, and a d
Assistant Manager HSSE
Dubai, UAE
Assistant Manager – Warehouse & Distribution
Dubai, UAE
Maintenance Manager
Dubai, UAE
Assistant Manager – E-Commerce
Dubai, UAE
Information Technology Infrastructure Manager
Dubai, UAE
Project Manager
Dubai, UAE
Warehouse Logistics Manager
Dubai, UAE
Category Brand Manager
Dubai, UAE