Category Brand Manager

Overview

Brand Strategy Development

• Develop and execute comprehensive brand strategies to increase market share, improve consumer loyalty, and enhance brand equity.
• Conduct market research and consumer insights analysis to inform product positioning, pricing, and promotional strategies

Marketing Campaigns

• Plan, execute, and evaluate marketing campaigns across various channels (digital, print, retail, social media, etc.) to promote the brand.
• Collaborate with creative teams to produce marketing collateral, advertisements, and product packaging that aligns with brand guidelines.

Product Launches & Innovation

• Collaborate with the planning and execution of new product launches, including market research, concept testing, and go-to-market strategies.
• Work closely with Portfolio Manager to ensure alignment of product innovation with consumer needs and brand objectives.

Brand Communication

• Oversee and manage brand messaging and communication to ensure consistency across all touchpoints, including advertising, promotions, and public relations.
• Cultivate positive relationships with media, influencers, and other key stakeholders to enhance brand visibility.

Market Analysis & Reporting

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• Monitor competitive activity, market trends, and consumer behavior to identify opportunities and challenges.
• Analyze brand performance using key performance indicators (KPIs) such as sales data, consumer feedback, and market share reports, adjusting strategies as necessary.

Collaboration & Cross-Functional Leadership

• Work closely with sales, product development, and supply chain teams to ensure alignment in brand strategy and execution.
• Collaborate with external agencies and partners to deliver impactful campaigns and ensure brand consistency.

Desirable Candidate Profile

• Bachelor’s degree in Marketing, Business Analytics, or a related field
• 5+ years of brand management or marketing experience within the beverage/FMCG industry
• Proven success in multi-channel campaigns and end‑to‑end product launches
• Strong understanding of brand positioning, consumer behavior, and market dynamics
• Proficient in data analytics tools (Google Analytics, Nielsen, or similar)
• Excellent storytelling, communication, and presentation skills
• Highly analytical, agile, and capable of managing multiple priorities in a fast-paced environment