Trade Marketing Lead, Modern Trade
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Key skills for this role
About the Role
New Country Healthcare is seeking a Trade Marketing Lead to drive go-to-market execution, brand visibility, and shopper activation across Modern Trade, Lower Trade, eCommerce, and qCommerce channels for its Health Foods portfolio.
Key Skills for This Role
Responsibilities
- Develop and execute annual trade marketing and GTM plans across Modern Trade, Lower Trade, eCommerce, and qCommerce channels.
- Build customer specific activation plans, promotional calendars, and retail execution strategies with Sales team.
- Plan and deliver brand activations, promotions, visibility initiatives, consumer campaigns, and brand awareness.
- Partner with Digital Commerce teams to plan and execute eCommerce and qCommerce campaigns.
- Drive in store and online visibility, conversion, and campaign ROI through well planned activations and performance follow up.
- Manage trade marketing budgets, forecast promotional spend, and evaluate ROI across campaigns.
- Engage with global principals on annual marketing plans, activation calendars, performance reviews, and category best practices.
- Analyse market trends, competitor activity, shopper behaviour, and retail performance to identify growth opportunities.
- Support new product launches through GTM planning, in store activation, training, and execution follow up.
- Prepare regular performance reports and post campaign evaluations with clear recommendations.
Requirements
- 5 to 10 years of experience in FMCG marketing, trade marketing, or shopper marketing.
- Proven UAE experience across Modern Trade and Lower Trade channels.
- Strong experience in GTM execution, retail activation, promotions, and visibility planning.
- Exposure to eCommerce, qCommerce, or digital commerce campaign activation within FMCG or consumer goods.
- Ability to manage trade marketing budgets and measure campaign ROI.
- Experience working with principal brands, retailers, sales teams, and cross functional stakeholders.
- Strong analytical skills with ability to convert data into commercial actions.
- Advanced working knowledge of Excel, PowerPoint, and MS Office.
Full Job Posting
Role Overview
- We are looking for a commercially strong Trade Marketing Lead to drive go to market execution, brand visibility, and shopper activation across Modern Trade, Lower Trade, eCommerce, and qCommerce channels within our Health Foods portfolio.
- This role is ideal for someone who understands FMCG trade dynamics in the UAE, can translate brand plans into in store and omnichannel execution, and knows how to turn promotional investment into measurable commercial impact.
Role Impact
- You will play a key role in strengthening brand presence, improving retail and online visibility, supporting new product launches, and driving sustainable growth across key trade and digital commerce channels.
- You will work closely with Sales, Digital Commerce, Supply Chain, Finance, Merchandising, Marketing, and principal partners.
What You Will Own
- Develop and execute annual trade marketing and GTM plans across Modern Trade and Lower Trade, eCommerce, and qCommerce channels.
- Build customer specific activation plans, promotional calendars, and retail execution strategies with the Sales team.
- Plan and deliver brand activations, promotions, visibility initiatives, consumer campaigns, and brand awareness.
- Partner with Digital Commerce teams to plan and execute eCommerce and qCommerce campaigns, ensuring strong alignment between online and offline activations.
- Drive in store and online visibility, conversion, and campaign ROI through well planned activations and performance follow up.
- Manage trade marketing budgets, forecast promotional spend, and evaluate ROI across campaigns.
- Engage with global principals on annual marketing plans, activation calendars, performance reviews, and category best practices.
- Analyse market trends, competitor activity, shopper behaviour, and retail performance to identify growth opportunities.
- Support new product launches through GTM planning, in store activation, training, and execution follow up.
- Prepare regular performance reports and post campaign evaluations with clear recommendations to improve execution and business performance.
Must Have Requirements
- 5 to 10 years of experience in FMCG marketing, trade marketing, or shopper marketing.
- Proven UAE experience across Modern Trade and Lower Trade channels.
- Strong experience in GTM execution, retail activation, promotions, and visibility planning.
- Exposure to eCommerce, qCommerce, or digital commerce campaign activation within FMCG or consumer goods.
- Ability to manage trade marketing budgets and measure campaign ROI.
- Experience working with principal brands, retailers, sales teams, and cross functional stakeholders.
- Strong analytical skills with the ability to convert data into clear commercial actions.
- Advanced working knowledge of Excel, PowerPoint, and MS Office.
Nice to Have
- Experience in health foods, nutrition, wellness, or consumer health categories.
- Experience working with eCommerce or qCommerce platforms such as Amazon, Noon, Talabat, Careem, Deliveroo, Instashop, or similar channels.
- A degree in Marketing, Business, Nutrition, or a related field.
- Certification or background in Nutrition or Dietetics.
- Experience with retail analytics tools or shopper insight platforms, or digital commerce performance dashboards.
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