Brand Manager, Sport & Performance Nutrition
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Key skills for this role
About the Role
New Country Healthcare seeks a Brand Manager to lead the development and growth of its performance nutrition portfolio in the UAE. The ideal candidate is deeply immersed in endurance sports and understands athlete fueling, hydration, and recovery.
Key Skills for This Role
Responsibilities
- Lead overall brand strategy and positioning within sports nutrition category
- Manage product portfolio across preparation, energy/hydration, recovery, and performance technology pillars
- Identify opportunities to expand product portfolio while maintaining quality standards
- Develop relationships within cycling, triathlon, running, and endurance sports communities
- Collaborate with athlete ambassadors, coaches, clubs, and sports communities for authentic engagement
- Lead brand participation in races, endurance events, fitness competitions, and community activations
- Develop athlete focused activations, sampling programs, hydration/fueling stations, and training partnerships
- Support educational initiatives around sports nutrition, endurance fueling, and recovery protocols
- Work with athletes, coaches, and influencers to develop authentic performance led content
- Support expansion across specialty sports nutrition retail, cycling/running stores, gyms, and digital channels
- Monitor global and regional trends in endurance sports and athlete wellness
- Track brand performance, activations, and community engagement to improve execution
Requirements
- Bachelor's degree in Sports Science, Nutrition, or related field
- Strong passion for endurance sports and performance nutrition
- Actively involved in cycling, running, triathlons, marathons, or similar sports communities
- Strong understanding of athlete fueling, hydration, supplementation, recovery, and performance optimization
- Good understanding of UAE sports nutrition and specialty retail landscape preferred
- Ability to engage authentically with athletes, coaches, and sports communities
- Strong communication, relationship building, and community engagement skills
- Commercial awareness and ability to translate athlete insights into brand growth
- Hands on, self driven, comfortable in fast paced environments
- Previous experience in sports nutrition, endurance brands, or athlete focused businesses preferred
Full Job Posting
Role Overview
- The Sport & Performance Nutrition Brand Manager will lead the development, positioning, and growth of NCH’s performance and endurance nutrition portfolio in the UAE.
- The ideal candidate is genuinely immersed in endurance and performance sports and understands the mindset, routines, challenges, and needs of athletes.
- This role requires authenticity and credibility within the sports community, not purely academic nutrition knowledge.
Roles and Responsibilities
- Lead overall brand strategy and positioning within sports nutrition category.
- Manage product portfolio across preparation, energy/hydration, recovery, and performance technology pillars.
- Identify opportunities to expand product portfolio while maintaining quality standards.
- Develop relationships within cycling, triathlon, running, and endurance sports communities.
- Collaborate with athlete ambassadors, coaches, clubs, and sports communities for authentic engagement.
- Lead brand participation in races, endurance events, fitness competitions, and community activations.
- Develop athlete focused activations, sampling programs, hydration/fueling stations, and training partnerships.
- Support educational initiatives around sports nutrition, endurance fueling, and recovery protocols.
- Work with athletes, coaches, and influencers to develop authentic performance led content.
- Support expansion across specialty sports nutrition retail, cycling/running stores, gyms, and digital channels.
- Monitor global and regional trends in endurance sports and athlete wellness.
- Track brand performance, activations, and community engagement to improve execution.
Qualifications & Skills
- Bachelor's degree in Sports Science, Nutrition, or related field; practical immersion in endurance sports is important.
- Strong passion for endurance sports, performance nutrition, and athlete wellness.
- Actively involved in cycling, running, triathlons, marathons, or similar sports communities.
- Strong understanding of athlete fueling, hydration, supplementation, recovery, and performance optimization.
- Good understanding of UAE sports nutrition and specialty retail landscape preferred.
- Ability to engage authentically with athletes, coaches, and sports communities.
- Strong communication, relationship building, and community engagement skills.
- Commercial awareness and ability to translate athlete insights into brand growth.
- Hands on, self driven, comfortable in fast paced environments.
- Previous experience in sports nutrition, endurance brands, or athlete focused businesses preferred.
Measures of Success
- Building strong credibility and visibility for the brand within the endurance and performance community.
- Expanding the brand’s presence across specialty sports retail, events, clubs, and athlete ecosystems.
- Driving meaningful athlete engagement, partnerships, and grassroots activations.
- Supporting sustainable growth of the performance nutrition portfolio across key channels.
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