Trade Marketing Executive
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Key skills for this role
About the Role
Develop and execute trade marketing plans, manage promotions, analyze market data, and support product launches with a focus on retail channels.
Key Skills for This Role
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Overview
- Develop and execute trade marketing plans aligned with brand and sales objectives
- Manage in-store promotions, displays, and merchandising activities
- Coordinate with the Sales team to ensure effective execution of trade campaigns
- Analyze sell-in, sell-out, and market data to evaluate promotion effectiveness
- Manage POS materials distribution and ensure proper in-store visibility
- Work closely with distributors and retailers to implement agreed activities
- Monitor competitor activities and provide market intelligence insights
- Support new product launches at trade level
- Prepare regular reports on trade activities, ROI, and performance metrics
- Ensure compliance with company guidelines and brand standards in all outlets
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