Trade Activation Manager-OTC
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Key skills for this role
About the Role
Reckitt is seeking a Trade Activation Manager to lead impactful strategies boosting sales and market presence for OTC brands. The role involves collaborating with sales and marketing, analyzing data, and executing in-store promotions.
Key Skills for This Role
Responsibilities
- Collaborate with sales and marketing to bring life to go to market plans, product launches, in store executions, and promotional activities
- Use commercial and marketing data to shape decisions and build compelling sales narratives
- Prepare Category Channel files, Promotion consumption files by month and quarter for analyzing Category growth
- Communicate and execute all central/local promotions to all gulf markets by coordinating with brand team, supply chain and logistics
- Analyze Market Share by Sales Channels as per Ac Nielsen data and EPOS to highlight distribution gaps
- Define and deploy channel activation program based on identified Physical Availability KPI targets
- Monitor and track POSM spend, provide suggestive action on optimizing spends
Requirements
- Minimum 3 years FMCG experience in Sales/ Trade Marketing/ Marketing/ Operations and Key Account Management
- Minimum bachelor’s degree level ideally in a business related subject from a recognized University
- Strong understanding of the criticality of 4P planning and performance
- Effective monitoring of Activations and Deployment plan
- Conduct market visits and retail audits
Full Job Posting
About Reckitt
- Home to the world's best loved and trusted hygiene, health, and nutrition brands.
- Our purpose: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.
Sales at Reckitt
- Our Sales teams help deliver Reckitt's purpose by building shared success with our customers.
- We have around 10,000 sales people across the world, within market roles ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About The Role
- Dive into the heart of commerce as our new Trade Activation Manager at Reckitt.
- Take the lead in creating impactful strategies that boost our sales and market presence.
- Your expertise with the 4Ps will carve out innovative paths for our category strategies.
Your responsibilities
- Collaborate with sales and marketing to bring life to our go to market plans, product launches, in store executions, and promotional activities.
- Use commercial and marketing data to shape decisions and build compelling sales narratives, enhancing brand engagement and customer plans.
- Prepare Category Channel files, Promotion consumption files by month and quarter for analyzing Category growth.
- Communication and timely execution of all central/local promotions to all gulf markets by coordinating with the brand team, supply chain and logistics.
- Analyze Market Share by Sales Channels (Modern and General Trade) as per Ac Nielsen data, and EPOS to highlight distribution gaps in respective channels, analyze competition.
- Understanding Presence and Placement guideline for overall category and build Planograms at a store/ channel level.
- Provide support in Demand Planning streams for upcoming months, in line with liquidation plans for each region/ channel.
- Define and deploy channel activation program based on identified Physical Availability KPI targets.
- Monitor and track POSM spend, provide suggestive action on optimizing spends. Raise PO and track payments.
The experience we're looking for
- Strong understanding of the criticality of 4P planning and performance.
- Effective monitoring of the Activations and Deployment plan, reporting variances and suggesting corrective action required.
- Tracking of Big Bet deliverables, in store executions and monitoring the impact of these on overall brands/ segments (IMS, Shares, Sell out).
- Conduct market visits and retail audits to understand market conditions, brand positioning, competitor activity and identify issues and opportunities.
- Minimum bachelor’s degree level ideally in a business related subject from a recognized University.
- Minimum 3 years FMCG experience in Sales/ Trade Marketing/ Marketing/ Operations and Key Account Management.
The skills for success
- Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strat
What we offer
- With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups.
- We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.
- Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes.
- For eligible roles, we also offer short term incentives to recognise, appreciate and reward your work for delivering outstanding results.
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