SVP & Head of Islamic Products
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Key skills for this role
About the Role
Strategy Key Accountabilities: Develop and implement business strategies aimed at prudently growing the market share of the Mortgage business across all mortgage products of FAB. Control attrition in line with the overall strategic direction of the bank.
Key Skills for This Role
Full Job Posting
Key Accountabilities
- Develop and implement business strategies aimed at prudently growing the market share of the Mortgage business across all mortgage products of FAB.
- Control attrition in line with the overall strategic direction of the bank.
- Build and sustain a long-term business profitability model by driving sales volumes through continuous product innovation and sustaining attractive product value-proposition, while controlling risk within acceptable levels through prudent lending policies and procedures.
- Lead key business projects aimed at facilitating the achievement of overall strategic objectives.
- Drive digital acquisition & processes
- Provide best in market Customer Experience
Financial
- Drive portfolio profitability through management of P&L constituents. Capitalize on internal strengths and optimize utilization of resources to strategically drive product uptake and achieve organizational strategic objectives.
- Achieve portfolio growth and performance targets through management of key financial elements including Sales, Interest & Fee Incomes, Cost of Funds and other Costs, Attrition and Provisions.
- Manage customer attrition through retention (proactive and reactive).
- Maximize revenue by managing pricing for new business and existing book. Review and decision on pricing deviations.
Portfolio Quality And Risk Management
- Work closely with Risk Management, Collections & Recovery, Credit, Legal, & third parties (developers and dealers) to maintain portfolio risk at acceptable levels and manage portfolio performance to maximize profits.
- Manage portfolio risk by maintaining prudent lending policies aimed at acquiring from market segments with favorable performance, developing and adopting varying targeting strategies, and by developing effective processes & procedures to minimize risk.
- Maintain product policies in line with regulatory guidelines and as per banks growth strategy
- Apply and maintain risk-based pricing to maximize profitability.
Existing Products
- Management and enhancement of existing products aimed at optimization of value proposition, product attractiveness, and maximization of profitability.
- Timely calibration of product parameters to sustain competitiveness, maintain acceptable risk levels, minimize costs, and improve overall profitability.
- Reviews, amendments and additions to product features and benefits to meet customer dynamic needs and sustain product competitiveness and attractiveness.
- Optimization of service quality standards and maintain customer satisfaction levels above industry standards.
- Build brand equity through strategic marketing campaigns.
- Competition benchmarking and highlight significant market changes. Propose amendments where necessary to ensure continued competitiveness and profitability.
- Ensure product knowledge is maintained at optimal levels by all front lines including Branches, Sales Teams, Call Center, Priority Banking, Credit, Operations, and third-party providers.
New Products
- Development of new and innovative products to cater to varying customer segments, and to create new markets targeting opportunities.
- Drive for change and continuous product improvement, through identification and seizing of opportunities to target new segments and markets.
- Planning product strategies in line with overall business and bank’s direction, and within the available resources and capabilities.
- Thorough knowledge and understanding of the market dynamics, and competitors.
- Remain abreast with latest industry trends and global product innovations.
- Thorough planning and development of product programs, effective coordination across departments and leadership of task forces to facilitate timely implementation of product launches.
Campaigns And Promotions And Special Packages
- Development of creative seasonal campaigns, promotions, and special packages to maintain share of voice, brand awareness, and boost business volumes.
- Build product equity, steer targeting strategies, and facilitate customer loyalty.
- Maximize cross-sell and up-sell opportunities through varying incentive programs.
Policies, Processes, and Procedures
- Review credit parameters and policies, provide feedback to management, suggest and initiate change as and when required to ensure products are competitive, and inline with changing market trends.
- Proactive reviews of policies, processes, and procedures in anticipation of changing market conditions to seize market opportunities and manage risk exposure within acceptable market standards.
- Manage Mortgage products pricing policies and sustain balance between profitability and competitiveness.
External Relationships
- Maintain healthy relationships with developers, dealers, employers, brokers, valuers, Property Management companies and insurers to ensure continued mutual benefit.
- Build relationships with market information resources such as research firms, and peers in other banks. Effectively utilize the information in continuously managing the business strategy.
People
- Lead the product management team into successful delivery of planned objectives.
- Lead by example by upholding and inculcating key values.
- Continuously provide all the necessary support to ensure optimal employee performance and moral.
- Sustain a respectful, friendly, and constructive working atmosphere by encouraging honesty, responsibility, and by empowering subordinates.
- Identify subordinates' needs and abilities, recommend relevant training and development programs, and facilitate career growth.
Personal Development
- Steer personal career progression through effective management of personal relationships both internally and externally.
- Recognize personal development requirements, improve capabilities through ongoing self-education.
- Remain abreast with global financial, social, economic, banking, and real estate industry developments.
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