Store Manager -Modora (Home Division)
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Key skills for this role
About the Role
GMG seeks a Store Manager for Modora, a flagship indoor-furniture showroom in Dubai. The role leads a dual team of interior designers and salespeople, owns the made-to-order pipeline, and drives cabinetry and project sales while managing P&L and visual merchandising.
Key Skills for This Role
Responsibilities
- Own the showroom's commercial performance: retail sales, project sales, footfall conversion, average order value and monthly budget
- Manage the store P&L and operating costs and apply the retail commission scheme accurately
- Lead, develop and hold accountable a dual team of interior designers and retail salespeople
- Own the made to order pipeline end to end: client brief, specification, factory feasibility, quotation, order, production tracking, delivery and installation
- Drive cabinetry as a core category and lead the sale of high value, whole room and villa projects
- Operate the designer to sales handoff model to ensure clean lead attribution
- Hold the flagship floor to a designer grade visual standard and execute seasonal resets
- Coordinate the in showroom concession program and protect Modora's curation
- Build and host the interior designer, architect and stylist base for specified project work
- Run day to day showroom operations, display stock and inventory, and delivery/installation coordination
Requirements
- Bachelor's degree in Business, Retail Management, Interior Design or a related field
- Minimum 10 years' experience in premium furniture, interiors or design led retail
- At least 5 years managing a large showroom or flagship floor and leading a sales team
- Demonstrable experience of project based / interior design selling and made to order or customized furniture
- Fluent professional English (written and spoken) essential
- Confident with POS / ERP (D365 or equivalent), CRM and stock management tools
- Strong commercial numeracy and visual merchandising ability
Full Job Posting
Responsibilities
- Own the showroom's commercial performance: retail sales, project sales, footfall conversion, average order value and the monthly budget.
- Manage the store P&L and operating costs and apply the retail commission scheme accurately and fairly across the floor.
- Forecast, track and report performance, and act on trends across both retail and project revenue.
- Lead, develop and hold accountable two distinct disciplines on one floor: interior designers and retail salespeople.
- Recruit, onboard, coach and performance manage both groups against monthly and quarterly targets.
- Keep the designer (project value / margin) and salesperson (per item retail) reward pools aligned.
- Own the made to order pipeline end to end: client brief, specification sheet, factory feasibility, client sign off, quotation, order, production tracking, quality control, delivery and installation.
- Enforce the process rule gates: no quotation before feasibility is confirmed; the specification is signed before any price; one controlled specification sheet per item; and the production partner is never disclosed to the client.
- Hold lead times, quality and margin across every custom order, and keep the order tracker current.
- Drive cabinetry as a core category and lead the sale of high value, whole room and villa projects.
- Quote, negotiate and close projects while protecting project margin.
- Build the project pipeline and convert showroom interest into specified, delivered projects.
Designer to Sales Handoff Discipline
- Operate the handoff model: the originator keeps the client, a referral share rewards the salesperson who passes a project, and a clear trigger decides when a designer takes the lead.
- Maintain clean lead logging and attribution, resolve double claims, and ensure that passing a project client is always a gain, never a loss, for the salesperson.
Flagship Visual Merchandising
- Hold the flagship floor to a designer grade visual standard: layout, room sets, vignettes and product storytelling.
- Plan and execute seasonal resets and new range launches across 3,000 sqm.
Concession / Shop in Shop Coordination
- Coordinate the in showroom concession program on the shared floor: shared staffing, visual merchandising standards, footfall and POS integration.
- Protect Modora's curation and positioning and turn concession traffic into Modora's own furniture and project sales.
Client, Designer & Trade Relationships
- Build and host the interior designer, architect and stylist base that drives specified project work.
- Represent Modora to high value retail and project clients and convert designer trust into projects.
Operations, Stock & Compliance
- Run day to day showroom operations, display stock and inventory, and delivery / installation coordination.
- Ensure compliance with company policy, health & safety and loss prevention standards.
People Management
- The incumbent leads two distinct but interdependent disciplines on a single floor — a team of interior designers and a team of retail salespeople.
- Sets individual and team objectives aligned to the showroom budget and the project pipeline.
- Recruits, onboards and develops both disciplines, applies structured performance management against monthly and quarterly targets.
- Owns the designer to sales handoff so that project potential clients are passed and credited cleanly.
Functional/Technical Competencies
- Must combine premium furniture retail leadership with genuine project sales and made to order fluency.
- Essential capabilities include running a large, design led showroom floor and its P&L.
- Leading and developing both interior designers and commissioned salespeople.
- Driving metrics: footfall, conversion, average order value, project pipeline and project margin.
- Command of a made to order / customization workflow: interpreting client briefs, specification sheets, dimensions, materials, finishes, fabric or client's own material.
- Managing factory feasibility and lead times, tracking production through to delivery and installation.
- Ability to quote and close cabinetry and whole room or villa projects, protect margin under negotiation.
- Run a clean lead attribution and handoff system between designers and salespeople.
- Strong visual merchandising judgement to a designer standard.
- Coordination of an in showroom concession programme.
- Disciplined use of POS, CRM and stock management systems.
Job Requirement
- Bachelor's degree in Business, Retail Management, Interior Design or a related field.
- Minimum 10 years' experience in premium furniture, interiors or design led retail, including at least 5 years managing a large showroom or flagship floor and leading a sales team.
- Demonstrable experience of project based / interior design selling and of made to order or customized furniture is strongly preferred.
- Interior design, space planning or project management qualification an advantage.
- A valid UAE driving license is useful for client site and project visits.
- Fluent professional English (written and spoken) essential. Arabic is an advantage for the local clientele.
- Confident with POS / ERP (D365 or equivalent), CRM and stock management tools; strong commercial numeracy; visual merchandising and space planning ability.
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