Senior Manager - e-CRM
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Key skills for this role
About the Role
GMG is seeking a Senior Manager - eCRM to lead the strategic development and execution of eCRM strategies across digital channels including push notifications, email, WhatsApp, SMS, and web notifications.
Key Skills for This Role
Responsibilities
- Develop, implement, and oversee strategic eCRM initiatives and multi channel campaigns
- Optimize customer retention strategies and lifecycle marketing initiatives to enhance engagement
- Lead segmentation strategies and personalization techniques to maximize campaign effectiveness
- Establish KPIs and analyze campaign effectiveness to drive continuous improvements
- Utilize data insights to refine targeting, messaging, and automation workflows
- Ensure alignment of eCRM strategies with business objectives and customer behavior trends
- Manage eCRM budgets, forecasts, and vendor relationships to optimize investments
- Evaluate and implement new technologies to enhance campaign performance
- Work closely with analytics, creative, and product teams to plan and execute impactful campaigns
- Lead, mentor, and manage a team of eCRM Executives and Senior Executives
Requirements
- Bachelor's degree in Marketing, Business, or a related discipline; Master's degree preferred
- 10+ years of related experience with at least 3 years of managerial experience
- Deep expertise in CRM platforms, automation tools, and analytics
- Strong leadership, strategic thinking, and decision making abilities
- Comprehensive understanding of customer lifecycle marketing and data driven segmentation
- Ability to drive innovation and adapt to emerging CRM trends
- Certifications in CRM platforms (e.g., Salesforce Marketing Cloud, MoEngage, Braze, Klaviyo) are preferred
Full Job Posting
Role Summary
- The Senior Manager – eCRM leads the strategic development and execution of the company's eCRM strategy across key digital channels, including push notifications, email newsletters, WhatsApp, SMS, and web notifications.
- Responsible for enhancing customer loyalty, retention, and lifetime value through advanced segmentation and automated customer journeys.
Key Success Drivers
- Develop, implement, and oversee strategic eCRM initiatives and multi channel campaigns.
- Optimize customer retention strategies and lifecycle marketing initiatives.
- Lead segmentation strategies and personalization techniques.
- Establish KPIs and analyze campaign effectiveness.
- Utilize data insights to refine targeting, messaging, and automation workflows.
- Ensure alignment of eCRM strategies with business objectives.
- Manage eCRM budgets, forecasts, and vendor relationships.
- Evaluate and implement new technologies.
- Work closely with analytics, creative, and product teams.
- Lead, mentor, and manage a team of eCRM Executives and Senior Executives.
Qualifications
- Bachelor's degree in Marketing, Business, or a related discipline; Master's degree preferred.
- 10+ years related experience with at least 3 years of managerial experience.
- Deep expertise in CRM platforms, automation tools, and analytics.
- Strong leadership, strategic thinking, and decision making abilities.
- Comprehensive understanding of customer lifecycle marketing and data driven segmentation.
- Ability to drive innovation and adapt to emerging CRM trends.
- Certifications in CRM platforms (e.g., Salesforce Marketing Cloud, MoEngage, Braze, Klaviyo) are preferred.
- Additional certifications in Digital Marketing, Data Analytics, or Automation are an advantage.
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