Sr. Sales Manager
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Key skills for this role
About the Role
The Ritz-Carlton in Riyadh seeks a Senior Sales Manager to proactively solicit and manage large group/catering opportunities with significant revenue potential. The role involves upselling, achieving revenue goals, and driving customer loyalty through service excellence.
Key Skills for This Role
Responsibilities
- Target group/catering accounts with heavy emphasis on proactive solicitation and account saturation
- Identify, qualify and solicit new group/catering business to achieve revenue goals
- Develop effective group/catering sales plans and actions
- Design, develop and sell creative catered events
- Maximize revenue by upselling packages and creative food and beverage
- Use negotiating skills and creative selling abilities to close on business and negotiate contracts
- Build and strengthen relationships with existing and new customers to enable future bookings
- Conduct site inspections
- Create contracts as required
Requirements
- High school diploma or GED; 2 years experience in sales and marketing, guest services, front desk, or related professional area
- OR 2 year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; no work experience required
- Experience in group/catering sales preferred
Full Job Posting
Job Summary
- Responsible for proactively soliciting and managing large group/catering related opportunities with significant revenue potential.
- Manages group/catering opportunities not handled by an Event Booking Center (EBC).
- Actively up sells each business opportunity to maximize revenue opportunity.
- Achieves personal and team related revenue goals.
- Responsible for driving customer/guest loyalty by delivering service excellence throughout each customer/guest experience.
Candidate Profile Education and Experience
- High school diploma or GED; 2 years experience in the sales and marketing, guest services, front desk, or related professional area.
- OR 2 year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; no work experience required.
Core Work Activities Understanding Market Opportunities & Driving Revenue
- Targets group/catering accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation.
- Partners with group/catering counterpart to effectively manage the business opportunity.
- Responds to incoming group/catering opportunities for the property that are outside parameters of the EBC.
- Handles all opportunities if property does not participate in an EBC.
- Identifies, qualifies and solicits new group/catering business to achieve personal and each property’s revenue goals.
- Focuses efforts on group/catering accounts with significant potential sales revenue.
- Develops effective group/catering sales plans and actions.
- Designs, develops and sells creative catered events.
- Maximizes revenue by upselling packages and creative food and beverage.
- Understands the overall market competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
- Closes the best opportunities for each property based on market conditions and individual property needs.
- Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
Providing Exceptional Customer Service
- Handles complex business with significant revenue potential as well as significant customer expectations.
- Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
- Develops relationships within community to strengthen and expand customer base for group/catering sales opportunities.
- Supports brand’s Service and Relationship Strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
- Provides excellent customer service in order to grow share of the account.
- Executes brand’s Customer Service Standards and property’s Brand Standards.
- Participates in and practices daily service basics of the brand.
- Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
- Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations.
Building Successful Relationships
- Works collaboratively with off property sales channels (e.g., Market Sales, Strategic Accounts) to ensure sales efforts are coordinated, complementary and not duplicative.
- Manages and develops relationships with key internal and external stakeholders.
- Uses sales resources and administrative/support staff.
Additional Responsibilities
- Utilizes intranet for resources and information.
- Conducts site inspections.
- Creates contracts as required.
- Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
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