SR MANAGER CONSUMER INSIGHTS
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Key skills for this role
About the Role
Home Depot Canada seeks a Senior Manager, Consumer Insights to lead customer research and deliver actionable insights. Requires 7+ years progressive experience in consumer insights or market research, expertise in qualitative and quantitative methodologies, and team leadership.
Key Skills for This Role
Responsibilities
- Lead development and execution of customer research initiatives generating actionable business insights
- Leverage qualitative and quantitative methodologies to support customer segmentation, acquisition, loyalty, satisfaction, and category insights
- Design, conduct, and oversee first party research projects including questionnaires, moderation, analysis, and reporting
- Support innovation and strategic decision making through concept testing and new product evaluations
- Develop insights that influence long term growth strategies and business priorities
- Build strong partnerships across Marketing, Merchandising, eCommerce, Supply Chain, and other functions
- Provide thought leadership and customer focused perspectives to support key business decisions
- Communicate customer, market, and competitive insights to leaders and stakeholders
- Lead, coach, and develop a high performing Consumer Insights team
- Manage annual and monthly Consumer Insights budget and external research agencies
Requirements
- Relevant undergraduate degree, MBA, or equivalent post secondary education
- 7+ years progressive experience in consumer insights, market research, customer analytics, or related fields
- Expertise in qualitative and quantitative research methodologies, analytics, and data synthesis
- Experience leading, coaching, and developing a team in a research, insights, or analytics function
- Retail industry experience considered an asset
- Experience with advertising testing, brand health tracking, concept testing, customer satisfaction, and usage & attitudes studies
- Ability to fuse multiple sources of insights into clear strategic advice for senior leadership
- Strong analytical skills with ability to translate data into actionable business recommendations
- Experience using business intelligence and data visualization tools such as Tableau
- Ability to communicate complex insights to diverse audiences
Full Job Posting
Position Overview
- Senior Manager, Consumer Insights champions the customer and delivers fact based, actionable insights.
- Leads centralized insights function and small team, leveraging qualitative and quantitative research.
- Partners with cross functional leaders across Marketing, Merchandising, eCommerce, Supply Chain, PR, and other functions.
Key Responsibilities
- Lead development and execution of customer research initiatives.
- Leverage qualitative and quantitative methodologies for segmentation, acquisition, loyalty, satisfaction, and category insights.
- Design, conduct, and oversee first party research projects.
- Support innovation and strategic decision making through concept testing.
- Develop insights influencing long term growth strategies.
- Build strong partnerships across business functions.
- Provide thought leadership and customer focused perspectives.
- Communicate insights to leaders and stakeholders.
- Lead, coach, and develop Consumer Insights team.
- Manage budget and external research agencies.
Minimum Education & Experience
- Relevant undergraduate degree, MBA, or equivalent.
- 7+ years progressive experience in consumer insights, market research, or customer analytics.
- Expertise in qualitative and quantitative research methodologies.
- Experience leading and developing a team.
- Retail industry experience considered an asset.
Pay & Benefits
- Pay range CAD 125,000 CAD 155,000 base salary.
- Semi annual bonuses tied to business performance.
- Deferred Profit Sharing Program.
- Comprehensive paid benefits.
- 15% discount on Home Depot stock purchases.
- Merit based salary increases.
Location & Schedule
- Onsite 5 days per week in Toronto.
- Occasional travel as required.
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