Business Analyst, Loyalty (12 month contract)
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Key skills for this role
About the Role
Home Depot Canada seeks a Loyalty Business Analyst for a 12-month contract to drive Pro Xtra loyalty program strategy through data insights. The role involves analyzing customer behavior, optimizing program design, and supporting cross-functional initiatives.
Key Skills for This Role
Responsibilities
- Translate customer behavior, program performance, and market trends into actionable insights that inform the Pro Xtra loyalty strategy and roadmap
- Apply structured analytical approaches (segmentation, cohort, trend analysis) to synthesize data from multiple sources
- Monitor and evaluate loyalty program performance across the customer lifecycle, identifying trends, risks, and growth opportunities
- Partner cross functionally with Marketing, Analytics, Product, and IT teams to align on loyalty priorities
- Identify opportunities to improve loyalty program design, customer experience, and operational processes
- Support development and prioritization of new loyalty initiatives by contributing data driven recommendations
- Translate business needs into clear requirements and support key phases of initiative delivery (requirements gathering, UAT, post production validation)
- Execute data extraction and audience segmentation by building SQL queries to pull targeted customer files
- Manage operational deployment, configuration, and issuance of loyalty rewards and campaign offers across CRM and loyalty platform tools
- Drive measurement frameworks and experimentation (A/B testing, holdouts, pilots) to evaluate program and campaign effectiveness
Requirements
- 4–6+ years' experience in business analysis, strategy, analytics, or related roles
- University or college degree in business, analytics, marketing, or related field; or equivalent experience
- Proficient programming experience in SQL to query back end databases
- Experience with data analysis and visualization tools (e.g., Tableau, Google Analytics, Firebase, Adobe)
- Experience with experimentation (A/B testing), measurement frameworks, and diagnostic performance analysis
- Strong documentation and communication skills
- Experience in retail, loyalty, CRM, or digital environments preferred
Full Job Posting
Pay Range
- CAD 70,000 CAD 100,000 base salary
- Total rewards may include semi annual bonuses, Deferred Profit Sharing Program, comprehensive paid benefits, 15% discount on Home Depot stock purchases, and merit based salary increases.
Role Summary
- The Loyalty Business Analyst plays a critical role in shaping the strategy, performance, and evolution of The Home Depot Canada’s Pro Xtra loyalty program.
- This role focuses on translating customer, market, and business insights into actionable recommendations that drive engagement, retention, and incremental value.
Key Responsibilities
- Translate customer behavior, program performance, and market trends into actionable insights.
- Apply structured analytical approaches (segmentation, cohort, trend analysis) to synthesize data.
- Monitor and evaluate loyalty program performance across the customer lifecycle.
- Partner cross functionally with Marketing, Analytics, Product, and IT teams.
- Identify opportunities to improve loyalty program design, customer experience, and operational processes.
- Support development and prioritization of new loyalty initiatives.
- Translate business needs into clear requirements and support initiative delivery.
- Execute data extraction and audience segmentation by building SQL queries.
- Manage operational deployment of loyalty rewards and campaign offers.
- Drive measurement frameworks and experimentation.
Skills
- Strong strategic thinking and analytical problem solving skills with a customer first mindset.
- Strong understanding of loyalty programs, CRM (e.g., Salesforce), customer data platforms (e.g., Amperity) and customer lifecycle marketing.
- Proficient programming experience in SQL to query back end databases.
- Experience with data analysis and visualization tools (e.g., Tableau, Google Analytics, Firebase, Adobe).
- Experience with experimentation (A/B testing), measurement frameworks, and diagnostic performance analysis.
- Strong documentation and communication skills.
- Ability to lead initiatives, influence cross functional stakeholders, and drive strategic alignment.
Minimum Education and Experience
- University or college degree in business, analytics, marketing, or related field; or equivalent experience.
- 4–6+ years' experience in business analysis, strategy, analytics, or related roles.
- Experience in retail, loyalty, CRM, or digital environments preferred.
Working Conditions
- Working in an office setting: computer work, camera on virtual meetings, taking support calls.
- 5 days in office (Monday to Friday 1 Concorde Gate, North York).
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