Sr. Digital Marketing | Retail | M&S | UAE

The role of Senior Digital Marketing is to lead brand-level media planning, media buying and social media execution in partnership with external agencies.

This role is responsible for planning, briefing and optimising media and social campaigns to drive brand awareness, engagement, local relevance and business impact while ensuring consistency with the brand strategy.

What you will do:-

Description of Accountability:

The Senior Digital Marketing will be responsible for leading brand-level media buying and social media execution in close partnership with external agencies.

This role plays a critical part in building brand awareness, engagement and brand equity.

The role will own the end-to-end media planning process, including briefing media agencies, evaluating channel recommendations, managing budgets, and ensuring optimal allocation across platforms.

The Senior Digital Marketing will work closely with agency partners to review media plans, drive efficiencies, monitor pacing, and continuously optimise campaigns based on performance insights.

A strong understanding of media metrics and return on investment is essential with analysis of campaign performance.

In addition to media buying, the role will manage the brand’s social media presence with the support of social media agency to drive engagement and social media buzz.

This includes setting strategic direction, approving content calendars, overseeing content creation, and ensuring that all social communication aligns with brand guidelines.

The Senior Marketing will oversee both always-on and campaign-led social activity, working with agencies to drive engagement, reach, and relevance across platforms.

The Senior Digital Marketing will act as the primary point of contact for media and social agencies, setting clear expectations, KPIs, and deliverables.

Alongside working closely with other marketing channels, digital marketing, brand principal, merchandising and buying teams across both fashion and food.

The Senior Marketing will also stay informed on evolving media trends, platform developments, and emerging opportunities, proactively recommending new approaches to strengthen brand visibility and effectiveness.