Sr. Digital Marketing

Overview

Key Responsibilities

• Develop and execute digital marketing strategy across SEO, SEM, PPC, paid media, social media marketing, display advertising, and email marketing
• Drive direct bookings, online revenue growth, and conversion rate optimization (CRO)
• Manage performance marketing campaigns using Google Ads, Meta Ads, and programmatic platforms
• Optimize website performance, user experience (UX/UI), and hotel booking engine
• Collaborate with revenue management to align campaigns with pricing strategy, demand forecasting, and occupancy rates
• Monitor and improve online reputation management (ORM) across review platforms
• Analyze data using Google Analytics, Google Tag Manager, and CRM systems to generate insights
• Manage OTA channels (Booking.com, Expedia) and reduce third-party dependency
• Lead content marketing, digital campaigns, and customer journey optimization
• Manage agencies, vendors, and internal stakeholders

Requirements

• 3+ years of experience in digital marketing, with a strong background in hospitality marketing
• Proven success in performance marketing, lead generation, and e-commerce/digital revenue growth
• Hands-on experience with SEO, PPC, paid social, remarketing, and marketing analytics tools
• Experience with hotel booking engines, OTAs, CMS platforms, and CRM systems
• Strong knowledge of Google Analytics, Google Ads, Meta Business Manager, and data reporting tools
• Excellent skills indata analysis, campaign optimization, and ROI/ROAS improvement
• Strong communication, leadership, and stakeholder management skills

Preferred Qualifications

• Experience in luxury hospitality, hotels, resorts, or travel industry
• Knowledge of marketing automation, personalization, and loyalty programs
• Experience managing multi-property or multi-location campaigns

Application Question(S)

• Can you start immediately?

Experience

• Digital Marketing: 3 years (Required)
• Hospitality: 3 years (Required)